Bookshelf: Inside the Business of Broadcasting

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Industry Books

  All aspects of the management, programming and operation of radio and TV stations.

"The, This, An, A" not used for alphabetization.
 
 Newest Additions - The latest acquisitions
Radio as an Advertising Medium
Dygert 1939
Out of the Blue
Crosby
1952
People Society and Mass Communications
Emery 3rd 1977 
Radio Television and Society
Siepmann 1950
An Introduction to Radio and Television
Phillips -1954
Chains of Goald
Buzzzard 1990
The True Road to Radio
Ferranti 1933
Readings in Mass Communication
Emery 3rd 1977
Intro to Mass Communications
Emery Ault Agee
2nd edition 1967
Using Radio in Sales Promotion
Felix 1927
  A
The Ayer Idea
N W Ayer
1912
Armed Forces Radio And Television  Broadcast Guide 1961  The Art of Advertising
Manuel Rosenburg
1931
The ABC of Radio 
National Association of Broadcasters - 1938
Advertising by Radio
Dunlap
1929 
All About Broadcasting
Peet - 1942
The Advertising and Business Side of Radio
Midgley -  1948
A Common Sense Guide to Professional Advertising
Lavidge - 1973
Audience Ratings
Belleville
1988
American Broadcasting and the First Ammendment
Powe - 1987
       
Air You Can Sell
Siegel 1999
       
  B
Behind the Scenes in Television
Cooke 1858 
Broadcast Management
Ward Quaal
1976
Broadcast Advertising
1931 - Arnold
BBC Local Radio Training Manual
1987
The Business of Broadcasting
Ed Routt with foreword by Gordon McLendon
1972
Broadcasting Around the World
McCavitt - 1981
Broadcasting: Television and Radio
Kingston et. al. - 1955
Broadcast Station Operating Guide
Robinson - 1968
Big Business and Radio
Archer
1939
Broadcast Advertising
Arnold
1933
   
But That's Not What I Called About
Hilly Rose
1978
Broadcast Law and Regulation
Bittner 1982
Big Business & Radio
Gleason Archer
1939
   
  C
The Complete Broadcast Sales Guide
Hoffer 
Cable Advertising: A Business View
1983
A Common Sense Guide to Professional Advertising
Lavidge - 1973
CRMC Programmer's Accreditation
RAB Coursebook
Case Studies in Broadcast Management
Colemen 1986
       
Cutting Through Strategies
Shane 1991
       
  D
A Decade of Radio Advertising
Herman Hettinger, Ph. D.
1935
Don Martin School
Extract from 1974 Announcing Course materials
Dimensions of Broadcast Editorializing
Routt 1974
Behind the Microphone
Floherty
1944
A Decade of Radio Advertising.
Hettinger  1932
     
Don't Touch That Dial
McDonald 1982
A Decade of Advertising
Hettinger 1933
     
  E
   
Encyclopedia of Radio & Television Broadcasting
St John - 1967
Effective Frequency
Assoc. of National Advertisers - 1979 
Economics of the Radio Industry
Joame 1925
   
  F
This Fascinating Radio Business
Robert Landry
1946
FM Radio Station
Operations Handbook
1973
BM/E editors.
Frequency Modulation
August Hund
1942
Fiasco at 1280
Lontos
(Story of WWTC Minneapolis)
The Franchi$e: Building Radio Brands
Lew Dickey 1994
         
         
  G
         
         
  H
Hoop of Hooperatings
The story of C.E. Hooper
Frank Nye
1957
How to Sell RadioAdvertising
Willin - 1970
Handbook of Broadcasting Systems
Rosen 1988
How to Audition for Radio
Cott - 1946
Hacia Una Radio Participativa
Nicaragua
1988
  I
 
An Introduction to Radio and Television
Phillips et. al.
1954
The Inside Story of The World Tomorrow Broadcast
Meredeth - 1963
Issues in Broadcasting
Smythe / Mastroianni
1975
Introduction to Radio
Massey 1995
 
  J-K
         
         
  L
The Lighter Side of Broadcasting
Cartoons of Sid Hix
Broadcasting Magazine
Looking Ahead
David Sarnoff
1968
Let's Visit a Television Station
Freed - 1988
Law of Mass Communication
4th edition 1982
Law of Mass Communication
Nelson & Teeter 5th Edition
  M
Miracle of Television Galbreath - 1949 Modern Radio
Kingston Taylor
1944
Managing Today-s Radio Station
Jay Hoffer - 1968
Measurement in Radio
Lumley
1934
Mass Communication
Erik Barnouw 
Music in Radio Broadcasting
Chase - 1946 
Modern Radio Broadcasting
Coddington - 1969
Manual of Gospel Broadcasting
Loveless - 1946
Music Research:
The Silver Bullet 
Kelly - NAB
Music In Radio Broadcasting
!946
Gilbert Chase 
       
Modern Radio Programming
Gaines - 1973
       
  N
       
No Static
Quincy McCoy
2000
       
  O
       
The Outlook for Television
Dunlap 1932
       
  P-Q
Production and Direction of Radio Programs
John Carlile
1939
Playing in the FM Band
Free Radio
Steve Post
1974
Rich Rewards in Radio
NRI - 1929 
Practical Advertising Bridge
1951
The People Look at Television
Steiner-  1963
Perspectives on Radio & Television
Smith 1979
The People Look at Radio
Lazaarsfeld
1946
Public Broadcasting & The Public Trust
Horowitz & Jarvik
The Political Use of Radio
Grandin, 1939
The Psychology of Radio
Cantril & Alport
1935
  R
Radio Markets of the World
Batson
1930
Replication: A Study of the Reliability of Broadcast Ratings.
American Research Bureau 1974
The Radio Station
Jerome Hill
1946
Radio & Television Announcing
Barnhart
1953
Radio Station Development
1975
Wilson
Radio Start to Finish
Franklin Beck
1942
Radio Broadcasting
Hilliard
1969
Radio the New Missionary
Clarence Jones
1946
Radio Station Management
Reisnch - 1948
Radio Advertising for Retailers
CBS 1945 
Radio Directing
McGill
1940
Radio Announcer's Hanbook
Henneke - 1948
Radio Advertising for Retailers
Sandage - 1945
Radio Programming in Action
Sherril Taylor - 1967
Radio Drama Production
Krulevitch
1946
Radio Broadcasting for Retailers
Enid Day  - 1947
Radio's Second Chance
Siepmann
1946
Radio Production Techniques
Hoffer - 1974 
The Radio Format Conundrum
Routt McGrath Weiss
1978
Radio: The Miracle of the 20th Century
1922
 
Rules of the Ratings Game
Rob Balon
1988
Radio: The Fifth Estate
Judith Waller
1946
Religious Broadcast Management
Dufrey / Ferrier 1986
Radio: the Forgotten Medium
Pease / Dennis 1966
Radio Advertising
Schulberg
1989
   
Radio Airplay
Hustwit
1992
Radio Salesmanship
Palmer
4th Edition 1943
Radio Today: The Present State of Broadcasting
Huth - 1942
   
  S
 
Sex & Broadcasting
Lorenzo Milam
1973
Selling & Promoting Radio
Evans - 1954
SRDS at 45
Standard Rate & Data Service
Myers - 1968
Selling Radio:
1920-1934
Smulyan 1994
  T


Master Plan
was a service for radio stations
to help with
ad sales
MASTER PLAN
From TM
TM Century Master Plan
Vol III
TM Century Master Plan
Vol IV
TM Century Master Plan
Vol V
TM Century Master Plan
Vol VI
Televsion and Radio as a Career
Haymon 1963
Television Status & Trends
Goldsmith - 1949
Television Station Management
Roe - 1964
Television & Religion
Southern Baptist Convention - 1964
Television & Radio Announcing
Hyde
1959
This Fascinating Radio Business
Landry -1946
Television Advertising and Production Handbook
Evans - 1954
Television Production Handbook 3rd
Zettl - 1976
This is Your Announcer
Lent - 1945
The  Television Commercial
McMahan - 1954
Television and Radio
Chester & Garrison
1956
Television Tecniques
Bettinger - 1947
The TV Jeebies
Ritts / Strprome - 1951
Television: The Business Behind the Box
Brown - 1971
The Television-Radio Audience and Religion
Parker - 1955
Television Story
Floherty
1957 Revised Edition
Television Story
Floherty
1951 Edition
Television Production Problems
Royal 1948
The  Television Commercial
McMahan
First Edition 1954
The Techniques of TV Production
Bretz
1953
The Television Commercial
McMahan
2nd Edition 1957
The Television Commercial
McMahan
2nd Edition 1957
Television; The Eyes of Tomorrow
Eddy 1945
The Television Commercial
McMahan 1954
Television and Radio
Tyler
1961
       
Television Primer of Production and Direction
Sposa 1947
       
  U-V
     
Understanding Television
Orrin Dunlap
1948
Using Radio for Sales Promotion
Felix - 1927
     
  W-X-Y-Z
Who, What, Why
Is Radio
Robert  Landry
1940's
Who, What, Why
Is Radio
Robert  Landry
1940's
Wireless: The Modern Magic Carpet
Stranger - 1931
You as a Broadcast Employee  Your Future in Electronics
CREI - 1951
   
Working at a TV Station
Davis 1998
What About Radio
Goodee
1937
Radio Markets of the World
1930-1932
Batson