Bookshelf: Inside the Business of Broadcasting

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Industry Books

All aspects of the management, programming and operation of radio and TV stations.

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Biography & Careers
The stories of the people who created and built the broadcast industry

History of Television
Books about TV's history from the 30's to the new Millennium

History of Radio
Books about the history of programming, operations and engineering

Radio Programming
(And Operations)
Books about station programming and operations.

Business
The business side of broadcasting:: management, sales and programming

Commentary
Opinions, critiques, forecasts and
theories about broadcasting

Ratings and research
Books and publications about radio and TV research and ratings

The Enjoyment of Radio And Television
Books about understanding and enjoying electronic media

The Listener Experience
How to listen, understanding technology, stars of radio and programs

Education & Training
Books for students of radio & TV as a career.

Regulation & Legal
Government regulation, FCC rules and general outside factors affecting broadcasting.

Radio Research
and Ratings
Books about radio and media research.

News & Editorializing
Books about news gathering and reporting in the electronic media.

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Radio & TV Stations
Books about the history of stations and broadcasting groups.

Short Wave Radio
Books and booklets about shortwave and listener hobbies about this service.

Directory Collection
Directories from the 1930's to today
RBR, Inside Radio, Kagan, Keyes, Data World

Audio

Newest Additions - The latest acquisitions

Broadcast and Cable Selling Warner 1986	Tandy's Money Machine Farman 1992	Successful Radio and Television Advertising Seehafer 1951
A

Advertising and Selling And Credits 1911	Advertising and Selling Hollingworth 1913

The Adverting Handbook Hall 1921	The Advertiser's Handbook 1922	Air Wars Television Advertising in Election Campaigns 1952	American Hit Radio Ryan 1996	The Art of Television Advertising Rutherford 1995

The Ayer Idea N W Ayer 1912	Armed Forces Radio And Television Broadcast Guide 1961	The Art of Advertising Manuel Rosenburg 1931	The ABC of Radio National Association of Broadcasters 1938	Advertising by Radio Dunlap 1929

All About Broadcasting Peet 1942	The Advertising and Business Side of Radio Midgley 1948	A Common Sense Guide to Professional Advertising Lavidge 1973	Audience Ratings Belleville 1988	American Broadcasting and the First Amendment Powe 1987

Anatomy of Local Radio TV Copy Peck 4th Edition 1976	Advertising in the Broadcast and Cable Media Heighton Cunningham 1976	The Art of Television Advertising Rutherford 1994	The Ayer Idea in Advertising 1912 N. W. Ayer	All About Radio and Television Gould 1958
B

Broadcast Copywriting Orlik 1978	Broadcaster's Survival Guide Utterback 1997	The Broadcaster's Survival Guide Whitley Skall 1988	Broadcast Advertising in Canada Firestone 1966	The Business of Research RCA and the VideoDisc GFGraham 1986

Behind the Scenes in Television Cooke 1858	Broadcast Management Ward Quaal 1976	Broadcast Advertising 1931 Arnold	BBC Local Radio Training Manual 1987	The Business of Broadcasting Ed Routt with foreword by Gordon McLendon 1972

Broadcasting Around the World McCavitt 1981	Broadcasting: Television and Radio Kingston et. al. 1955	Broadcast Station Operating Guide Robinson 1968	Big Business and Radio Archer 1939	Broadcast Advertising Arnold 1933

But That's Not What I Called About Hilly Rose 1978	Broadcast Law and Regulation Bittner 1982	Big Business & Radio Gleason Archer 1939	Broadcasting & Bargaining Koenig 1970	Broadcasting Around the World McCavitt 1981
C

Citizen's Groups and Broadcasting Guimary - 1975	Close Up CBS Television 1949

The Complete Broadcast Sales Guide Hoffer	Cable Advertising: A Business View 1983	A Common Sense Guide to Professional Advertising Lavidge - 1973	CRMC Programmer's Accreditation RAB Coursebook	Case Studies in Broadcast Management Colemen 1986

Cutting Through Strategies Shane 1991	Chains of Goald Buzzzard 1990	Case Studies in Broadcast Mangement Coleman 1982	Confessions of an Advertising Man Ogilvy 1963	Citizens' Groups and Broadcasting Guimary 1975
D

A Decade of Radio Advertising Herman Hettinger, Ph. D. 1935	Don Martin School Extract from 1974 Announcing Course materials	Dimensions of Broadcast Editorializing Routt 1974	Behind the Microphone Floherty 1944	A Decade of Radio Advertising. Hettinger 1932

Don't Touch That Dial McDonald 1982	A Decade of Advertising Hettinger 1933	Dictionary of Teleliteracy Bianculli 1996	Direct Marketing Through Broadcast Media Eicoff 1995	Doedamn & CBS Hess Muller 1987
E

Encyclopedia of Radio & Television Broadcasting St John - 1967	Effective Frequency Assoc. of National Advertisers - 1979	Economics of the Radio Industry Joame 1925	Encyclopedia of Advertising Graham 1952
F

This Fascinating Radio Business Robert Landry 1946	FM Radio Station Operations Handbook 1973 BM/E editors.	Frequency Modulation August Hund 1942	Fiasco at 1280 Lontos (Story of WWTC Minneapolis)	The Franchi$e: Building Radio Brands Lew Dickey 1994

Forty Years of Advertising Ayer 1909
G

Gateway to Radio Firth & Erskine 1934	Gospel Radio from Back to the Bible Siedell 1971
H

Handbook of Radio Advertising Murphy 1980	Here is Television Hutchinson 1950	How To Retail Radio by Electrical Merchandising 1st 1922	How To Retail Radio 1922 from Electrical Merchandising

Hoop of Hooperatings The story of C.E. Hooper Frank Nye 1957	How to Sell Radio Advertising Willin - 1970	Handbook of Broadcasting Systems Rosen 1988	How to Audition for Radio Cott - 1946	Hacia Una Radio Participativa Nicaragua 1988
I

An Introduction to Radio and Television Phillips -1954

An Introduction to Radio and Television Phillips et. al. 1954	The Inside Story of The World Tomorrow Broadcast Meredeth - 1963	Issues in Broadcasting Smythe / Mastroianni 1975	Introduction to Radio Massey 1995	Intro to Mass Communications Emery Ault Agee 2nd edition 1967
J-K


L

Look Now Pay Later Bergreen 1980	Latin American Television: A Global View Sinclair 1999

The Lighter Side of Broadcasting Cartoons of Sid Hix Broadcasting Magazine	Looking Ahead David Sarnoff 1968	Let's Visit a Television Station Freed - 1988	Law of Mass Communication Nelson & Teeter 4th edition 1982	Law of Mass Communication Nelson & Teeter 5th Edition 1986
M

Miracle of Television Galbreath - 1949	Modern Radio Kingston Taylor 1944	Managing Today-s Radio Station Jay Hoffer - 1968	Measurement in Radio Lumley 1934	Mass Communication Erik Barnouw

Music in Radio Broadcasting Chase - 1946	Modern Radio Broadcasting Coddington - 1969	Manual of Gospel Broadcasting Loveless - 1946	Music Research: The Silver Bullet Kelly - NAB	Music In Radio Broadcasting !946 Gilbert Chase

Modern Radio Programming Gaines - 1973	Modern Radio Advertising Wolfe 1953	Managing Today's Radio Station Hoffer 1968	Modern Advertising Goode 1937	Modern Media Music and Sound 2000
N

No Static Quincy McCoy 2000	None of Your Business Carroll 1970
O

The Outlook for Television Dunlap 1932	Out of the Blue Crosby 1952	Public Interest and the Business of Broadcasting Powell 1988
P-Q

Paying for Broadcasting Collection of Articles 1992

Production and Direction of Radio Programs John Carlile 1939	Playing in the FM Band Free Radio Steve Post 1974	Rich Rewards in Radio NRI - 1929	Practical Advertising Bridge 1951	The People Look at Television Steiner- 1963

Perspectives on Radio & Television Smith 1979	The People Look at Radio Lazaarsfeld 1946	Public Broadcasting & The Public Trust Horowitz & Jarvik	The Political Use of Radio Grandin, 1939	The Psychology of Radio Cantril & Alport 1935

People Society and Mass Communications Emery 3rd 1977	Public Interest and the Business of Broadcasting Powell 1988	Pirate Radio Then and Now Henry Von Joel 1984
R

Radio and Television Broadcasting European Continent Paula 1967

Radio Advertising Success The Game Plan Pacelli 1988	The Remaking of Radio Ditingo 1995	Radio in Guatemala Three Case Studies Lowrey 1990	Radio as an Advertising Medium Dygbert 1939	Radio Station Management Reinsch 1948

Radio The Fifth Estate Waller 1946	Radio Markets of the World 1928 1929 Batson	The Radio Industry: The Story 1928	Radio as an Advertising Medium: A service to clients of Met Life 1929	Radio Advertising for Retailers Sandage 1945

Radio Television and Society Siepmann 1950	Radio Station Operations O'Donnell et. al. 1989	Radio in the Television Age Fornatale & Mills 1980	The Radio Papers Milam 1986	The Radio Station Sill 1946

Radio Markets of the World Batson 1930	Replication: A Study of the Reliability of Broadcast Ratings. American Research Bureau 1974	The Radio Station Jerome Hill 1946	Radio & Television Announcing Barnhart 1953	Radio Station Development 1975 Wilson

Radio Start to Finish Franklin Beck 1942	Radio Broadcasting Hilliard 1969	Radio the New Missionary Clarence Jones 1946	Radio Station Management Reisnch - 1948	Radio Advertising for Retailers CBS 1945

Radio Directing McGill 1940	Radio Announcer's Handbook Henneke - 1948	Radio Advertising for Retailers Sandage - 1945	Radio Programming in Action Sherril Taylor - 1967	Radio Drama Production Krulevitch 1946

Radio Broadcasting for Retailers Enid Day - 1947	Radio's Second Chance Siepmann 1946	Radio Production Techniques Hoffer - 1974	The Radio Format Conundrum Routt McGrath Weiss 1978	Radio: The Miracle of the 20th Century 1922

Rules of the Ratings Game Rob Balon 1988	Radio: The Fifth Estate Judith Waller 1946	Religious Broadcast Management Dufrey / Ferrier 1986	Radio: the Forgotten Medium Pease / Dennis 1966	Radio Advertising Schulberg 1989

Radio Airplay Hustwit 1992	Radio Salesmanship Palmer 4th Edition 1943	Radio Today: The Present State of Broadcasting Huth - 1942	Readings in Mass Communication Emery 3rd 1977	Radio as an Advertising Medium Dygert 1939
S

Successful Religious Broadcasting Lowe

The Story of Advertising Wood 1958	Successful Television and Radio Advertising Seehafer & Laemmar 1959	The Spot Rise of Political Advertising on TV 3rd Diamond 1992	The Spot Rise of Political Advertising on TV 1st Diamond 1984	Successful Radio Advertising Garver 1949

Sex & Broadcasting Lorenzo Milam 1973	Selling & Promoting Radio Evans - 1954	SRDS at 45 Standard Rate & Data Service Myers - 1968	Selling Radio: 1920-1934 Smulyan 1994	Successful Radio Advertising Garner 1949
T

Television Station Management Roe 1964	TAB How To Sell Radio Advertising

Television Techniques Bettinger 1947	Television Status and Trends Goldsmith 1949	Television and Political Advertising Vol 2 Signs Codes Image	Television and Political Advertising Vol 1 Psychological	Television Broadcasting Lohr & General Sarnoff 1940
Master Plan was a service for radio stations to help with ad sales (This is not a link)
MASTER PLAN From TM	TM Century Master Plan Vol III	TM Century Master Plan Vol IV	TM Century Master Plan Vol V	TM Century Master Plan Vol VI

Television and Radio as a Career Haymon 1963	Television Status & Trends Goldsmith - 1949	Television Station Management Roe - 1964	Television & Religion Southern Baptist Convention - 1964	Television & Radio Announcing Hyde 1959 More editions in Education section.

This Fascinating Radio Business Landry -1946	Television Advertising and Production Handbook Evans - 1954	Television Production Handbook 3rd Zettl - 1976	This is Your Announcer Lent - 1945	The Television Commercial McMahan - 1954

Television and Radio Chester & Garrison 1956	Television Techniques Bettinger - 1947	The TV Jeebies Ritts / Strprome - 1951	Television: The Business Behind the Box Brown - 1971	The Television-Radio Audience and Religion Parker - 1955

Television Story Floherty 1957 Revised Edition	Television Story Floherty 1951 Edition	Television Production Problems Royal 1948	The Television Commercial McMahan First Edition 1954	The Techniques of TV Production Bretz 1953

The Television Commercial McMahan 2nd Edition 1957	The Television Commercial McMahan 2nd Edition 1957	Television; The Eyes of Tomorrow Eddy 1945	The Television Commercial McMahan 1954	Television and Radio Tyler 1961

Television Primer of Production and Direction Sposa 1947	The True Road to Radio Ferranti 1933	Touching the Stars Hickman 1986	Television Advertising Agnew & O'Brien 1994	This Business of Television Blumenthal Goodenough 1991
U-V

Understanding Television Orrin Dunlap 1948	Using Radio for Sales Promotion Felix - 1927	Using Radio in Sales Promotion Felix 1927	Using radio in Sales Promotions Felix 1927	The Universal Eye Green 1972
W-X-Y-Z

What About Advertising Goode Powel 1927

Who, What, Why Is Radio Robert Landry 1940's	Who, What, Why Is Radio Robert Landry 1940's	Wireless: The Modern Magic Carpet Stranger - 1931	You as a Broadcast Employee	Your Future in Electronics CREI - 1951

Working at a TV Station Davis 1998	What About Radio Goodee 1937	Radio Markets of the World 1930-1932 Batson	World Communicatios UNESCO 1975	You Can Sell Air Siegel 1999