Bookshelf: Inside the Business of Broadcasting

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Industry Books

  All aspects of the management, programming and operation of radio and TV stations.

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Bookshelf: Biography
Biography & Careers
The stories of the people who created and built the broadcast industry
History of Television
Books about TV's history from the 30's to the new Millennium
Bookshelf: Books about Radio's History
History of Radio
Books about the history of programming, operations and engineering
Radio Programming
(And Operations)
Books about  station programming and operations.
Business
The business side of broadcasting:: management, sales and  programming
Commentary
Opinions, critiques, forecasts and
theories about broadcasting
Bookshelf: Ratings
Ratings and research
Books and publications about radio and TV research and ratings 
The Enjoyment of Radio And Television
Books about understanding and enjoying electronic media
Bookshelf: The Listener Experience
The Listener Experience
How to listen, understanding technology, stars of radio and programs
Books: Textbooks for Broadcasting Courses
Education & Training
Books for students of radio & TV as a career.
Regulation & Legal
Government regulation, FCC rules and general outside factors affecting broadcasting.
Radio Research
and Ratings

Books about radio and media research.
News & Editorializing
Books about news gathering and reporting in the electronic media.
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Radio & TV Stations
Books about the history of stations and broadcasting groups.
Short Wave Radio
Books and booklets about shortwave and listener hobbies about this service.
Directory Collection
Directories from the 1930's to today
RBR, Inside Radio, Kagan, Keyes, Data World
 Newest Additions - The latest acquisitions
   
Modern Advertising
Goode 1937
Handbook of Radio Advertising
Murphy 1980
Anatomy of Local Radio TV Copy
Peck 4th Edition 1976
   
  A
The Ayer Idea
N W Ayer
1912
Armed Forces Radio And Television  Broadcast Guide 1961  The Art of Advertising
Manuel Rosenburg
1931
The ABC of Radio 
National Association of Broadcasters - 1938
Advertising by Radio
Dunlap
1929 
All About Broadcasting
Peet - 1942
The Advertising and Business Side of Radio
Midgley -  1948
A Common Sense Guide to Professional Advertising
Lavidge - 1973
Audience Ratings
Belleville
1988
American Broadcasting and the First Ammendment
Powe - 1987
       
  Advertising in the Broadcast and Cable Media
Heighton Cunningham
1976
     
  B
       
Broadcast Copywriting
Orlik 1978
Behind the Scenes in Television
Cooke 1858 
Broadcast Management
Ward Quaal
1976
Broadcast Advertising
1931 - Arnold
BBC Local Radio Training Manual
1987
The Business of Broadcasting
Ed Routt with foreword by Gordon McLendon
1972
Broadcasting Around the World
McCavitt - 1981
Broadcasting: Television and Radio
Kingston et. al. - 1955
Broadcast Station Operating Guide
Robinson - 1968
Big Business and Radio
Archer
1939
Broadcast Advertising
Arnold
1933
But That's Not What I Called About
Hilly Rose
1978
Broadcast Law and Regulation
Bittner 1982
Big Business & Radio
Gleason Archer
1939
Broadcasting & Bargaining
Koenig
1970
Broadcasting Around the World
McCavitt 1981
  C
The Complete Broadcast Sales Guide
Hoffer 
Cable Advertising: A Business View
1983
A Common Sense Guide to Professional Advertising
Lavidge - 1973
CRMC Programmer's Accreditation
RAB Coursebook
Case Studies in Broadcast Management
Colemen 1986
 
Cutting Through Strategies
Shane 1991
Chains of Goald
Buzzzard 1990
Case Studies in Broadcast Mangement
Coleman 1982
Confessions of an Advertising Man
Ogilvy 1963
 
  D
A Decade of Radio Advertising
Herman Hettinger, Ph. D.
1935
Don Martin School
Extract from 1974 Announcing Course materials
Dimensions of Broadcast Editorializing
Routt 1974
Behind the Microphone
Floherty
1944
A Decade of Radio Advertising.
Hettinger  1932
     
Don't Touch That Dial
McDonald 1982
A Decade of Advertising
Hettinger 1933
     
  E
   
Encyclopedia of Radio & Television Broadcasting
St John - 1967
Effective Frequency
Assoc. of National Advertisers - 1979 
Economics of the Radio Industry
Joame 1925
   
  F
This Fascinating Radio Business
Robert Landry
1946
FM Radio Station
Operations Handbook
1973
BM/E editors.
Frequency Modulation
August Hund
1942
Fiasco at 1280
Lontos
(Story of WWTC Minneapolis)
The Franchi$e: Building Radio Brands
Lew Dickey 1994
         
         
  G
         
         
  H
Hoop of Hooperatings
The story of C.E. Hooper
Frank Nye
1957
How to Sell Radio Advertising
Willin - 1970
Handbook of Broadcasting Systems
Rosen 1988
How to Audition for Radio
Cott - 1946
Hacia Una Radio Participativa
Nicaragua
1988
  I
       
An Introduction to Radio and Television
Phillips -1954
An Introduction to Radio and Television
Phillips et. al.
1954
The Inside Story of The World Tomorrow Broadcast
Meredeth - 1963
Issues in Broadcasting
Smythe / Mastroianni
1975
Introduction to Radio
Massey 1995
Intro to Mass Communications
Emery Ault Agee
2nd edition 1967
  J-K
         
         
  L
The Lighter Side of Broadcasting
Cartoons of Sid Hix
Broadcasting Magazine
Looking Ahead
David Sarnoff
1968
Let's Visit a Television Station
Freed - 1988
Law of Mass Communication
4th edition 1982
Law of Mass Communication
Nelson & Teeter 5th Edition
  M
Miracle of Television Galbreath - 1949 Modern Radio
Kingston Taylor
1944
Managing Today-s Radio Station
Jay Hoffer - 1968
Measurement in Radio
Lumley
1934
Mass Communication
Erik Barnouw 
Music in Radio Broadcasting
Chase - 1946 
Modern Radio Broadcasting
Coddington - 1969
Manual of Gospel Broadcasting
Loveless - 1946
Music Research:
The Silver Bullet 
Kelly - NAB
Music In Radio Broadcasting
!946
Gilbert Chase 
   
Modern Radio Programming
Gaines - 1973
Modern Radio Advertising
Wolfe 1953
Managing Today's Radio Station
Hoffer 1968
   
  N
       
No Static
Quincy McCoy
2000
       
  O
     
The Outlook for Television
Dunlap 1932
Out of the Blue
Crosby
1952
     
  P-Q
Production and Direction of Radio Programs
John Carlile
1939
Playing in the FM Band
Free Radio
Steve Post
1974
Rich Rewards in Radio
NRI - 1929 
Practical Advertising Bridge
1951
The People Look at Television
Steiner-  1963
Perspectives on Radio & Television
Smith 1979
The People Look at Radio
Lazaarsfeld
1946
Public Broadcasting & The Public Trust
Horowitz & Jarvik
The Political Use of Radio
Grandin, 1939
The Psychology of Radio
Cantril & Alport
1935
       
People Society and Mass Communications
Emery 3rd 1977 
       
  R
   
Radio Television and Society
Siepmann 1950
Radio Station Operations
O'Donnell et. al. 1989
Radio in the Television Age
Fornatale & Mills 1980
Radio Markets of the World
Batson
1930
Replication: A Study of the Reliability of Broadcast Ratings.
American Research Bureau 1974
The Radio Station
Jerome Hill
1946
Radio & Television Announcing
Barnhart
1953
Radio Station Development
1975
Wilson
Radio Start to Finish
Franklin Beck
1942
Radio Broadcasting
Hilliard
1969
Radio the New Missionary
Clarence Jones
1946
Radio Station Management
Reisnch - 1948
Radio Advertising for Retailers
CBS 1945 
Radio Directing
McGill
1940
Radio Announcer's Handbook
Henneke - 1948
Radio Advertising for Retailers
Sandage - 1945
Radio Programming in Action
Sherril Taylor - 1967
Radio Drama Production
Krulevitch
1946
Radio Broadcasting for Retailers
Enid Day  - 1947
Radio's Second Chance
Siepmann
1946
Radio Production Techniques
Hoffer - 1974 
The Radio Format Conundrum
Routt McGrath Weiss
1978
Radio: The Miracle of the 20th Century
1922
 
Rules of the Ratings Game
Rob Balon
1988
Radio: The Fifth Estate
Judith Waller
1946
Religious Broadcast Management
Dufrey / Ferrier 1986
Radio: the Forgotten Medium
Pease / Dennis 1966
Radio Advertising
Schulberg
1989
Radio Airplay
Hustwit
1992
Radio Salesmanship
Palmer
4th Edition 1943
Radio Today: The Present State of Broadcasting
Huth - 1942
Readings in Mass Communication
Emery 3rd 1977
Radio as an Advertising Medium
Dygert 1939
  S
     
The Story of Advertising
Wood 1958
Successful Television and Radio Advertising
Seehafer & Laemmar 1959
Sex & Broadcasting
Lorenzo Milam
1973
Selling & Promoting Radio
Evans - 1954
SRDS at 45
Standard Rate & Data Service
Myers - 1968
Selling Radio:
1920-1934
Smulyan 1994
Successful Radio Advertising
Garner 1949
  T


Master Plan
was a service for radio stations
to help with
ad sales
(This is not a link)
MASTER PLAN
From TM
TM Century Master Plan
Vol III
TM Century Master Plan
Vol IV
TM Century Master Plan
Vol V
TM Century Master Plan
Vol VI
Television and Radio as a Career
Haymon 1963
Television Status & Trends
Goldsmith - 1949
Television Station Management
Roe - 1964
Television & Religion
Southern Baptist Convention - 1964
Television & Radio Announcing
Hyde
1959
This Fascinating Radio Business
Landry -1946
Television Advertising and Production Handbook
Evans - 1954
Television Production Handbook 3rd
Zettl - 1976
This is Your Announcer
Lent - 1945
The  Television Commercial
McMahan - 1954
Television and Radio
Chester & Garrison
1956
Television Techniques
Bettinger - 1947
The TV Jeebies
Ritts / Strprome - 1951
Television: The Business Behind the Box
Brown - 1971
The Television-Radio Audience and Religion
Parker - 1955
Television Story
Floherty
1957 Revised Edition
Television Story
Floherty
1951 Edition
Television Production Problems
Royal 1948
The  Television Commercial
McMahan
First Edition 1954
The Techniques of TV Production
Bretz
1953
The Television Commercial
McMahan
2nd Edition 1957
The Television Commercial
McMahan
2nd Edition 1957
Television; The Eyes of Tomorrow
Eddy 1945
The Television Commercial
McMahan 1954
Television and Radio
Tyler
1961
     
Television Primer of Production and Direction
Sposa 1947
The True Road to Radio
Ferranti 1933
     
  U-V
   
Understanding Television
Orrin Dunlap
1948
Using Radio for Sales Promotion
Felix - 1927
Using Radio in Sales Promotion
Felix 1927
   
  W-X-Y-Z
Who, What, Why
Is Radio
Robert  Landry
1940's
Who, What, Why
Is Radio
Robert  Landry
1940's
Wireless: The Modern Magic Carpet
Stranger - 1931
You as a Broadcast Employee  Your Future in Electronics
CREI - 1951
Working at a TV Station
Davis 1998
What About Radio
Goodee
1937
Radio Markets of the World
1930-1932
Batson
World Communicatios
UNESCO
1975
You Can Sell Air
Siegel 1999