Mediaweek was a New York–based
magazine for the media buying and selling
communities. It was part of Adweek Media Group. In
October 2008 it merged its three separate editorial
teams (Adweek, Brandweek and
Mediaweek) into one. In 2011, Mediaweek
and Brandweek were merged into Adweek.
Mediaweek was founded in January 1991 by BPI Publications, parent
company of Billboard. T
The magazine was initially focused on the media
buying and selling communities but in 1993–94 was
expanded to cover all aspects of media. Circulation
was roughly half paid (the media), and half
controlled (to the advertising buying community),
with a total of approximately 22,000 subscribers. A
two-person Washington D.C. bureau was established in
1994 and a four-person bureau was opened in Los
Angeles to cover the television production studios.
Ten reporters and editors were based in the New York
headquarters. Until the middle 2000s, each weekly
edition of the magazine featured the "Media Person"
column by Lewis Grossberger. |
