The first 13 weeks of the 1941-42 broadcast season
were business as usual and business was good. Total
radio industry revenues were approaching $250
Million and combined network billings were a little
more than half of that - both new all-time highs ...
Adding to their future profitability, CBS and NBC
finally ended their lengthy boycott of ASCAP music
on October 28th, and settled for a fraction less
than the three percent of revenue negotiated by
Mutual. The total loss to ASCAP in the nine month
blackout - and savings to the networks - was a
reported $2.5 Million ... Untold millions more in
ASCAP’s future income would be lost to Broadcast
Music, Incorporated, (BMI), the music licensing
competitor created by the broadcast industry.
The FCC
watered down the edicts contained in its Report
on Chain Broadcasting and temporarily suspended
its order that NBC sell one of its two networks.
But Blue was already on the auction block and NBC
had already established Blue as, “a separate and
independent” network.
Seven year
old Mutual quietly became the largest radio network
with over 165 affiliates and the network doubled its
billings to over $5.0 Million in 1941. Its selling
points were simple: In addition to a steady
stream of national and international news, many
Mutual programs were delivered to stations on a
“co-op” basis still popular today - the network sold
half of the commercial spots within each program and
the other half was available for local sale
… Mutual
lost its original marquee attraction when General
Mills moved
The Lone Ranger
to Blue. The
show’s last broadcast on Mutual was May 1, 1942 -
except on the West Coast, where
The Masked Rider of The Plains
remained on the Mutual/Don Lee Network until
January, 1946.
Of the four
national chains, Mutual also displayed the most
interest in static free Frequency Modulation radio,
developed by engineering genius Edwin Armstrong
in 1935. Mutual’s New York City flagship station
and co-owner, WOR, championed the medium in
Manhattan with W71NY, the city’s first commercial FM
station. W71NY pioneered a wireless FM network
broadcast on November 30th, relaying its powerful
signal to FM outlets in Philadelphia, Hartford,
Boston, Schenectady, Mount Washington, N.H., and
Armstrong’s own facility in Alpine, N.J. It was the
first serious attempt in a dozen years to link
stations without telephone lines.
Two months
before the 1941-42 Network Radio season began,
commercial television was authorized by the FCC.
NBC’s WNBT(TV) debuted on Channel One in New York
City at 1:30 p.m. on July 1, 1941. CBS owned
WCBW(TV) became Channel Two a half hour later.
DuMont continued its non-commercial operation of
experimental W2XWV on Channel Four … WNBT aired the
first television commercial - the image of a clock
identified by an announcer as, “B-U-L-O-V-A...
Bulova Watch Time” - for four dollars ...
Lowell Thomas appeared in the first
radio/television simulcast when his 6:45 p.m.Blue
Network news was televised by WNBT.
December 7, 1941, was a typically slow Sunday
afternoon in the network newsrooms until 1:07 - then
all hell broke loose. The first Associated Press
bulletin of the Pearl Harbor attack - from Honolulu
reporter Eugene Burns - sent the short-handed
weekend news staffs into a scramble. But they
weren’t about to alarm a war-jittery nation without
official confirmation. Their frantic activity
continued for over an hour while the last of the
“peacetime” programs played on … At 2:25 p.m. - 90
minutes after the first bombs fell - acknowledgment
of the attack from the White House cleared the wire
services. WOR flashed the news to whatever Mutual
affiliates were carrying its pro football game at
2:26. NBC broke the news on both of its networks
simultaneously with a terse, 20-second bulletin read
by news writer Bob Eisenbach at 2:29:50. CBS
waited until the 2:30 opening of The World Today when
John Daly read the bulletin ... NBC, Blue
and Mutual returned to regular programming while
their news departments continued to assemble and
attempted to contact Honolulu. CBS already had Daly
and commentator Elmer Davis on the air with The World Today. Standing by for the
program were Robert Trout with reaction from
London plus a shortwave report from Manila where
the Philippines were reported under a pre-invasion
attack from Japanese bombers … At 4:06 NBC scored
the first scoop of the day with an eyewitness report
from KGU/Honolulu, the same station whose broadcast
signal Japanese pilots tuned for radio coordinates
to reach Pearl Harbor.
December 7th was the day when radio’s stature as a
news source soared. In February, C.E. Hooper
reported that the networks’ prime time given to news
had risen three hours a week since Pearl Harbor and
like the war itself, the trend was just beginning
… FDR’s address to the nation on December 9, 1941,
scored an all-time high Hooperating of 79.0. The
United States was at war and Americans now depended
on radio for immediate news as well as morale
boosting entertainment. The government depended on
it, too - for dispersal of official information.
The broadcasters were happy to cooperate - they
feared another Federal takeover of radio facilities
similar to World War I, despite FCC assurances that
it would never happen.
Climaxing a climb that began in
the 1935-36 season with a 6.6 rating and 62nd place
in the Annual Top 50, Fibber
McGee & Molly became the Number One
show of 1941-42. Jim & Marian Jordan’s 9:30
p.m. Tuesday sitcom scored their personal high
rating of 31.6, edging out their ten o’clock
companion Bob Hope by nine-tenths of a point
at 30.7. With newcomer Red Skelton’s program
at 10:30, NBC’s Tuesday night lineup comedy block
contained three of the season’s top four programs.
Because of a tie for 50th
place, 51 programs compiled the 1941-42 Top 50.
NBC took over the lead that it wouldn't relinquish
throughout the war years with 26 of the shows. CBS
followed with 21 and Blue trailed with four.
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