Publications about ratings methodology and the usage of
ratings.
|
1940 |
 |
Radio and the
Printed Page |
Paul Lazarsfeld's book on evaluation of the radio
medium compared to print media |
1941 |
 |
Radio Research 1941 |
Frank Stanton and Paul Lazarsfeld on the state of
radio research |
|
 |
Hooper: Variables by Methodology |
Variables Causing inconsistencies Between Radio
Program Audience Ratings Obtained by the
Day-Part-Recall and the Coincidental methods.
Undated, but likely from 1941 |
1943 |
 |
Radio Research 1942-1943 |
Second volume of the Stanton / Lazarsfeld
collaboration on the state of radio research. |
1946 |
 |
The People Look at Radio |
Paul Lazarsfeld´s analysis of a National Association
of Broadcasters study of radio listening in America |
|
 |
Radio Families
1946 |
Broadcast Measurement Bureau's state-county-city
radio household data for US and Canada |
1947 |
 |
A. C. Nielsen "Variety" Ad |
Case #44 "Pop Gun vs. Rifle" |
1949 |
 |
Communications
Research 1948-1949 |
A further examination of the state of communications
research and part of the 1941-1943 publications by
Paul Lazarsfeld and CBS's Frank Stanton |
|
 |
A Study of Listening Habits in Olympia, WA |
1949 local radio ratings. |
1948 |
 |
Radio Listening in America:
The People Look
at Radio... Again |
Paul Lazarsfeld analyzes another study of radio
listening two years after the first one. |
1953 |
 |
Hoop of Hooperatings |
Biography of ratings pioneer C E Hooper |
1958 |
 |
The Barometer of Program Popularity |
Olympia Washington radio ratings "measure
electronically" in May of 1948 |
1973 |
|
ARB Ratings Report |
San Francisco ratings as sample of early 70's
ratings report |
|
|
Nielsen Seattle TV |
Example of 1970's TV ratings. |
1974 |
 |
ARB Replication Study |
Verification of sample size and reliability |
|
 |
Inside the Arbitron Television Report |
An explanation of how to read and use the Arbitron
TV ratings reports. |
1975 |
|
Market Metro Survey Area Guide |
Radio Market Definition and Geography with maps, survey
schedule |
70's |
|
Where to Go for Ratings Help |
National Ratings Council steps for resolving station
issues with ratings. |
1976 |
|
Nielsen TV Questions |
Brochure with answers to common questions about TV
ratings. |
|
 |
Arbitron Understanding and Using Radio Audience
Estimates |
|
1977 |
|
Arbitron Black Telephone Retrieval |
Statistical memo detailing survey procedures and
performance |
|
|
Arbitron Programmers Guide |
Understanding ratings and methodology |
|
 |
Arbitron Rsearch Guidelines for Programmers |
|
|
|
Audits & Surveys |
Telephone Measurement Feasibility |
1979 |
|
Television Information Center |
Financial data 1979 for TV station |
|
|
Radio Financial Data Report |
Analysis of the billing of radio |
|
|
Measuring the Black Audience |
Report from 1979 |
|
|
Arbitron Radio Non Response |
Study of non-responders to survey recruiting |
|
|
Arbitron Total
Radio Audience |
Arbitron identifies and presents pertinent data
which are descriptive of 1979's radio audience. |
80's |
 |
Understanding Arbitron Ratngs |
Test sheets for Arbitron seminar to train in use of
ratings data. |
1980 |
|
Market Survey Guide |
Radio Market Definition and Geography with maps, population,
radio usage |
1982 |
|
Arbitron Replication
Study II |
Update to 1974 Replication and Reliability study |
|
|
Television Description of Methodology |
DoM for 1982 for TV |
1982 |
 |
Nielsen Television |
An explanation of TV ratings for the layman. |
|
|
Arbitron
Television Description of Methodology |
TV ratings methodology |
|
|
Arbitron Programmers' Guide |
Understanding ratings and methodology |
1983 |
|
Cable Audience
Methodology |
A study by Nielsen of methods of measuring cable TV
audiences. |
1985 |
|
Arbitron Programmer Guide |
How to use ratings |
|
 |
Continuous Measurement |
It’s four 12-week survey’s in 75 top
radio markets. Beginning with the
spring 1986 survey, Arbitren will
issue four quarterly reports on radio
listening in those 75 markets: spring,
summer, fall and winter. |
|
|
Arbitron Hispanic Measurement Efforts |
1985 report |
|
|
Arbitron Memo on Ethnic Composition |
Explanation of the upcoming "Ethnic Composition
Report" |
|
|
Arbitron Spring Ethnic Composition Report
|
Memo of explanation and full market by market report
including station by station. |
1986 |
|
Birch Radio Return Statistics |
Analyses of response rates. |
|
 |
Radio Weighting |
Report for Radio Advisory Council
March 1986 |
|
|
Birch Sample Placement & Return |
Statistics on sample performance |
|
|
Birch Methodological Improvements |
Description of changes in methodology |
|
|
Population Estimates and Diary Tabulations |
Explanation of error in tabulation in several
markets of new procedures. |
1987 |
|
Description of Methodology |
Ratings terms and procedures |
|
 |
Birch Methodological Improvements |
|
|
|
Arbitron Male 18-34 Project |
Improving response and returns |
|
|
Arbitron Weighting Presentation |
Presented to the Advisory Council |
|
|
Arbitron Radio Response Rates |
Improving response with new techniques and a
participant study. |
|
|
Arbitron Re-interview Proposal
|
Qualitative data on stations prepared based on
re-interviewing respondents. |
|
|
Arbitron Radio Weighting |
Another discussion of weighting procedures and
practices. |
1987 |
|
Arbitron Presentation to Black Broadcasters |
Presentation to Black Broadcasters at NAB Anaheim |
|
 |
Arbitron Race Weighted Markets |
Details on ethnic weighting |
|
 |
Arbitron Hispanic Methodology |
Memo and Report to major Hispanic Broadcasters. |
1988 |
 |
Birch Fusion |
Description of Fusion project |
|
 |
Arbitron Programmers Guide |
Understanding ratings, terminology and methodology |
|
 |
Audience Ratings |
Beville. |
1989 |
 |
Arbitron Radio Programmers Guide |
Understanding ratings, 1989 edition. |
|
 |
Why the Diary |
Explanation by Arbitron of the benefits of the diary
system |
|
 |
Arbitron-Turning-the-Numbers-into-Sales-Strategies-1989 |
|
1996 |
 |
Purple Book Arbitron |
Description of Methodology '96 edition |
1990 |
 |
A Day in the Life of a Diary |
Article from Radio Ink |
1987 |
 |
Description of Methodology |
Ratings terms and procedures and the method of
making radio ratings. |
2002 |
|
Purple Book |
Ratings methodology |
2004 |
 |
How a Diary Survey
Works |
Easy description of diary radio surveys |
2007 |
|
PPM Update |
Report on Houston PPM testing and readiness to become
"currency" replacing the diary. |
|
|
PPM Methodology |
Description of PPM Methodology for PPM Testing in Houston |
2008 |
|
PPM FAQ |
First FAQ about the "new" PPM |
2009 |
|
Purple Book |
Ratings Methodology |
2010 |
|
Minimum Reporting
Standards |
Requirements to be included in ratings. |
|
|
Minute Level Crediting
in PPM |
PowerPoint on how each quarter hour crediting works |
2012 |
|
Purple Book |
Nielsen
Ratings Methodology |
2014 |
|
Purple Book |
Nielsen
Ratings Methodology |
2015 |
|
Purple Book |
Nielsen
Ratings Methodology |
2016 |
|
Purple Book |
Nielsen
Ratings Methodology |
2017 |
|
Purple Book |
Nielsen
Ratings Methodology |