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 SRDS Spot Radio

   Standard Rate & Data Service media buying publication

Since 1919 when SRDS was founded as Standard Rate & Data Service, they have collected and delivered the data media buyers need to connect with media sellers. SRDS started by covering newspapers, magazines and billboards. Over the decades, radio, TV were added.

Today
The company continues to be a vital part of the media buying function, including all forms of new media.
Book about SRDS

SRDS at 45
Standard Rate & Data Service
Myers - 1968
SRDS Website
Check their current
website at
http://next.srds.com/home
Spot Radio Rates & Data
   
1942
January
1943
January
 
1945
May 
 
     
 1959
January
     
     
1968
November
 
1969
September
   
 
1975
September
1977
September
1979
January
 
     
1982
April 
1982
Small Market

April  
 1985
March
 
       
Radio Advertising Source
1994 September