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301. 1957-01-21-BC-OCR-Page-0009 [Broadcasting Magazine]
... WKAZ will begin, covering Cen- STEPHEN B. LABUNSKI, general manager present award of merit or medal to "national tral Ohio Valley area, according to Lawrence WDGY Minneapolis-St. Paul, appointed vice - police hero" to be chosen from the 39 films H. Rogers H, president of Kanawha Valley president of Storz stations. in the series at the annual police chiefs' con- Broadcasting Co. new owners of 950 kc, 5 vention. Scripts are currently in work and kw day, 1 kw night facility. Rogers group PAUL MacNAMARA, vice president in charge production on series will begin within 30 days. bought WKNA facilities ...
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302. 1957-09-30-BC-OCR-Page-0074 [Broadcasting Magazine]
... ; aggressive salesmanship, and ad- herence to a firm rate card. Then Mr. MR. LABUNSKI MR. McLENDON Labunski added: It takes five airlines and as many "The very things which Gordon McLen- network rates that the whole economic fu- railroads to criss -cross huge, hus- don. Todd Storz and others are doing to ture of radio could be threatened." tling KEL -O -LAND. It takes more assure local radio a future are substantially He launched a highly critical attack than a million people to ring up the same things which American Broadcast- of network spot practices. As an example, ing is ...
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303. 1957-02-11-BC-OCR-Page-0066 [Broadcasting Magazine]
... "pattern of operation" would be in the public interest and whether an unau- thorized assumption of operational control has taken place. Presence at WSMB of the national program director of Founders Corp. parent firm of Radio Hawaii, con- CHAMP IN THE DAY -TIME, TOO I firms this, Mid -Continent says. Todd Storz, Mid -Continent president, dis- 16 of top 25 week -day strips .. including Buckskin Bill, continued give-away promotions on his sta- whose top rating is a full 7 points above the No. 2 day- tions after the Commission questioned their time show. If you want a breakdown.. propriety at the ...
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304. 1957-02-18-BC-OCR-Page-0007 [Broadcasting Magazine]
... .; J. Frank Jarman, WDNC Durham, N. C.; programs at 6:30-7 p.m. local time-same time Swayze continuing duties on NBC -TV's Arm- Lawrence H. Rogers, WSAZ Huntington, W. Va.; they normally get them. strong Circle Theatre and CBS -TV's To Tell Todd Storz, KOWH Omaha, Neb. Small Stations -Carleton D. Brown, WTVL Ampex machines, which will record on West the Truth. Waterville, Me.; Victor C. Diehm, WAZL Hazle- Coast and feed back from there, also will enable ton, Pa.; Simon Goldman, WJTN Jamestown, ...
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305. 1957-02-18-BC-OCR-Page-0098 [Broadcasting Magazine]
... set attend- "comes closest to achieving this goal" and ance records. Phoenix Thunderbirds, spon- added that efforts will be made to improve sor of the programs, gives a great deal of the WI-113F RADIO & TELEVISION the system each year. WDGY Holds Open House IN celebration of the one year anniversary of Storz ownership, its new programming credit to KOOL-TV due to its coverage of the tournament. WBT Selects Woman of the Year' and its recently remodeled studios, WDGY the station Minneapolis held open house this month. IN keeping with its annual custom, WBT More than 500 Twin City advertisers and ad Charlotte, N. ...
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306. 1957-03-18-BC-OCR-Page-0078 [Broadcasting Magazine]
... cuit Judge John A. Danaher dissented. the Miami News also owned WIOD Miami The problem arose in 1955 when the AN APPLICANT'S proposed service to its and the Herald, WQAM Miami. The latter coverage area was attacked vigorously be- FCC issued a show cause order why a cease was sold in mid -1956 to Todd Storz for and desist order should not be issued fore the FCC last week during oral argu- $850,000 in order to comply with FCC rules ment on the Oakland -San Francisco ch. 2 against KTLA (TV) Los Angeles, implying prohibiting the ownership of two outlets in that the bingo-type program violated the case. ...
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307. 1957-04-01-BC-OCR-Page-0010 [Broadcasting Magazine]
... SECRETARY TO GENERAL MANAGER: Eleanor Schadl forts to solve daylight time problem CIRCULATION R READER'S SERVICE 120 MANAGER: John P. Cosgrove SUBSCRIPTION MANAGER, Frank N. Gentile PLAY BALLI MAJOR LEAGUE PLANS CIRCULATION ASSISTANTS: Gerry Cleary, Bessie Deese, Charles Harpold, Donald Rodgers, Bertha Sponsors to spend $65 million min- STORZ SELLS KOWH OMAHA Scott, Violet Quigley BUREAUS imum for coverage of baseball teams $822,500 is figure for transfer of out- NEW YORK on radio -tv stations, networks .. 40 let to William F. Buckley Jr. pub- 444 Madison Ave. Zone 22, PLoza 5-8355 lisher of National Review' 128 Editorial SENIOR EDITOR ...
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308. 1957-07-22-BC-OCR-Page-0008 [Broadcasting Magazine]
... family. Every survey agrees. Whether it's audience - or advertising it's a WHB world! Talk to Blair or WHB GM George W. Armstrong. WHB 10,000 watts on 710 kc. Kansas City, Missouri WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami TODAY'S RADIO FOR TODAY'S SELLING i REPRESENTED BY JOHN BLAIR ODD STORZ, PRESIDENT WTIX New Orleans & REPRESENTED BY ADAM YOUNG INC. CO. Page 8 July 22. 1957 BROADCASTING - TELECASTING ...
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309. 1957-07-01-BC-OCR-Page-0085 [Broadcasting Magazine]
... writer for daily newspaper. Can be non- resident fees. Northeastern Ohio. Substantial market. Send tape and complete resume to Box 271A, pay. unlimited opportunities with America's parttime work. Excellent proposition. Box 300A, B.T. most successful radio group. Send tape and re- BT. sume to Bill Stewart-The Storz Stations, 820 Staff man strong on play -by -play to develop Kilpatrick Building, Omaha. Nebraska. Top rated disc Jockey with first phone needed athletic program. Solid operation, one -station by progressive midwest radio and tv stations market. Box 295A, BT. where results really count. $100 per week to ...
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310. 1957-07-08-BC-OCR-Page-0008 [Broadcasting Magazine]
... teenagers as well as the farm family. Every survey agrees. Whether it's audience - or advertising it's a' WHB world! Talk to Blair or WHB GM George W. Ara strong. WHB 10,000 watts on 710 kc. Kansas City, Missouri WDGY Minneapolis St. Paul ATBONS TODAY'S RADIO FOR TODAY'S SELLING E ODD STORZ, PRESIDENT WHB Kansas City WQAM Miami REPRESENTED BY JOHN BLAIR WTIX New Orleans @ CO. REPRESENTED BY ADAM YOUNG INC. Pace 8 July 8, 1957 BROADCASTING TELECASTING ...
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311. 1957-06-24-BC-OCR-Page-0107 [Broadcasting Magazine]
... woman pay, unlimited opportunities with America's who can turn out first- quality selling cony fid. Personality di, willing to take direction and have most successful radio group. Send tape and re- Must be production- minded and really capable. music programmed. Salary open. Major metro- sume to Bill Stewart -The Storz Stations, 820 Send resume to: Bob Earle, WINZ, Miami, politan market, south. Write Box 217A, BT. Kilpatrick Building, Omaha, Nebraska. Florida. BROADCASTING TELECASTING lune 24, 1957 Page 107 ...
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312. 1957-03-11-BC-OCR-Page-0006 [Broadcasting Magazine]
... adver- tisers, who are buying WQAM, and WQAM Others 2 0% profiting therefrom. Lend an ear Serving all of Southern Florida Hooper, J. -Fab. 1967 yourself to the Blair man . or with 5,000 watts on 560kc. a.m. -C p.m. Mon. -Fri. WQAM General Manager JACK SANDLER MIAMI The Storz Stations President WDGY WHB WQAM KOWH WTIX Minneapolis -St. Paul Kansas City Miami Omaha New Orleans Represented by John Blair & Co. Represented by Adam Young Inc. Page 6 March II, 1957 BROADCASTING TELECASTIN( ...
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313. 1957-12-02-BC-OCR-Page-0008 [Broadcasting Magazine]
... talk to a Blair man .. or 10,000 watts WHB General Manager George W. Armstrong. 710 kc. WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. STATIONS WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. i WTIX New Orleans TODAY'S RADIO FOR TODAY'S SELLING REPRESENTED BY ADAM YOUNG INC. TODD STORZ. PRESIDENT HOME OFFICE. OMAHA. NEBRASKA WQAM Miami REPRESENTED BY JOHN BLAIR & CO. I'; - µ Ih- " ' BROADCASTING ...
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314. 1957-09-09-BC-OCR-Page-0008 [Broadcasting Magazine]
... ko Latest TRENDEX: WHB first with 42.1% all -day average. KANSAS CITY, Whether it's prime .. or any time .. talk to Blair or WHB GM George W. Armstrong MISSOURI WDGY Minneapolis St. Paul WHB Kansas City WQAM Miami REPRESENTED BY JOHN BLAIR & CO. TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ, PRESIDENT WTIX New Orleans. REPRESENTED BY ADAM YOUNG INC. Page 8 September 9, 1957 BROADCASTING TELECASTING ...
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315. 1957-12-09-BC-OCR-Page-0008 [Broadcasting Magazine]
... . wQAM Serving all of Southern Florida with 5,000 w on 560 kc..& Radio #1 in.. Miami WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. W H B Kansas City REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. iktTODAY'S RADIO FOR TODAY'S SELLING ODD STORZ. PRA HcBO.OFFIOL OMAHA. NEBRASKA WQAM Miami REPRESENTED BY JOHN BLAIR & CO. i Page 8 December 9, 1957 BROADCASTING ...
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316. 1957-10-21-BC-OCR-Page-0008 [Broadcasting Magazine]
... watts on 710 kc Kansas City, Missouri Talk to Blair .. or WHB General Manager George W. Armstrong WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR A CO. WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. TODAY'S RADIO FOR TODAY'S SELLING WQAM Miami TODD STORZ. PRESIDENT HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY JOHN BLAIR A CO. i Page 8 October 21, 1957 BROADCASTING ...
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317. 1957-12-16-BC-OCR-Page-0008 [Broadcasting Magazine]
... .. or WHB General Manager George W. Armstrong. 710 kc. situated in Missouri, Kansas and Iowa WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR CO. & WHB Kansas City REPRESENTED BY JOHN BLAIR & CO. STATIONS WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. ' TODAY'S RADIO FOR TODAY'S SELLING YiBiCrm4 STORZ. PRESIDENT HOME OFFICE: OMAHA, NEBRASKA' WQAM Miami REPRESENTED BY JOHN BLAIR & CO. i Page 8 December 16, 1957 BROADCASTING ...
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318. 1957-08-05-BC-OCR-Page-0102 [Broadcasting Magazine]
... , re- representative for Howard signed. W. Sams & Co. named Robed E. Howard, veteran time seller and sales manager of indus- buyer. to KMLA (FM) Los Angeles sales trial service division. staff. Bill Stewart, director of programming. George T. Stewart, manager of distribution, Storz stations (KOWH Omaha, WHB Sylvania Electric Products, promoted to na- Kansas City, WTIX New Orleans, WDGY tional sales manager with responsibility for Minneapolis-St. Paul and WQAM Miami) , all field sales operations. Peter J. Grant father of girl, Sharon Celeste. July 21. manager of sales management ...
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319. 1957-06-03-BC-OCR-Page-0008 [Broadcasting Magazine]
... important audience -type. That statement embraces the housewife, her husband, their teenagers as well as the farm family. Every survey agrees. Whether it's audience - or advertising it's a WHB world! Talk to Blair or WHB GM George W. Armstrong. WHB 10,000 watts on 710 kc. Kansas City, Missouri The Storz Stations TODD STAR ` President 7Raio for To.ay's WDGV WHB WQAM KOWH WTIX Minneapolis -St. Paul Kansas City Miami Omaha New Orleans Represented by John Blair & Co. Represented by Adam Young Inc. Page 8 lune 3, 1957 BROADCASTING TELECASTING ...
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320. 1957-10-28-BC-OCR-Page-0117 [Broadcasting Magazine]
... . Can be beginner technical school or Disc jockeys: Know your music/ Station with Top money to top men: Number one music and equivalent background preferred. Some main- more listeners than all competitors wants two news indie has immediate openings for per- tenance work, no announcing. Write or phone men. Outstanding Storz style di, also combo Chief Engineer, Radio Station WIMA, Lima, sonality dee- jays -grow with Kansas' fastest Ohio. man. Openings in sixty to ninety days. Move growing station, must have first phone, but no up fast and make more money In anding maintenance work required. Write, ...
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321. 1957-08-19-BC-OCR-Page-0008 [Broadcasting Magazine]
... : WHB first with 42.1% all -day average. KANSAS CITY, Whether it's prime .. or any time .. talk to Blair or WHB GM George W. Armstrong MISSOURI WDGY Minneapolis St. Paul WHB Kansas City W QA M Miami REPRESENTED BY JOHN BLAIR 6 CO. TODAY'S RADIO FOR TODAY'S SELLING E ODD STORZ, PRESIDENT WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. Page 8 Augual 19, l45' BROADCASTING TELECASTING ...
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322. 1957-09-23-BC-OCR-Page-0117 [Broadcasting Magazine]
... BT. Valuable air woman, over ten years experience. No prima donna or phoney. Community-client- Negro dj, 26 years, married. Stable, three years air liaison produces results. Target: Sound pro- experience. Can supply best references. Trained fessional climate, lively market, interesting po- WASHINGTON in Storz programming. Strong on news ad lib, tential. Box 348B, B.T. want to get ahead. Midwest, north preferred, no 1625 Eye Street, N.W. National 8 -1990 deep south. Tape and resume on request. $100 Trouble shooting team. Will make your music - minimum, am worth ...
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323. 1957-09-23-BC-OCR-Page-0008 [Broadcasting Magazine]
... than all other Kansas City radio Kansas City, Missouri stations combined. Whether it's prime .. or any time .. talk to Blair or WHB GM George W. Armstrong. W D G Y Minneapolis St. Paul #9,4* -11 WHB Kansas City C3-1FAT1 CD1\I TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ, PRESIDENT WQAM Miami REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. Page 8 September 23, 1957 BROADCASTING TELECASTING ...
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324. 1957-11-11-BC-OCR-Page-0008 [Broadcasting Magazine]
... General Manager George W. Armstrong lead you to K. C. sales now. WHB .. 10,000 watts on 710 kc. Kansas City, Missouri WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City ICDN REPRESENTED BY JOHN BLAIR & CO. WTIX New Orleans TODAY'S RADIO FOR TODAY'S SELLINGI TODD STORZ. PRESIDENT HOME OFFICE. OMAHA NEBASRA REPRESENTED BY ADAM YOUNG INC. WQAM Miami REPRESENTED BY JOHN BLAIR & CO. i P'tÇC S BROADCASTING ...
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325. 1957-03-18-BC-OCR-Page-0006 [Broadcasting Magazine]
... . Or, talk to General Manager George W. Armstrong. And while you're at it, get the PULSE. WHB in first place 140 whole day and night picture! out of 140 quarter- hours. WHB10,000 O /cc. WHB's share of Area Nielsen KANSAS CITY Total Station Audience : 46 % . The Storz Stations WDGV WHB WOAM KOWH WTIX Minneapolis -St. Paul Kansas City Miami Omaha New Orleans Represented by John Blair & Co. Represented by Adam Young Inc. Page 6 March 18, 1957 BROADCASTING TELECASTING ...
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326. 1957-04-08-BC-OCR-Page-0182 [Broadcasting Magazine]
... Humpty Dumpty First Prize Meat Prod 28,360 Trading Meat Products 324,550 Ranges 55,520 Food Mkts. 146,610 Stop 8 Save . Stamp ;75,500 Pard Dog Food 11,150 Top Value Enterprises.. ;1,041,480 Occidental Range 13,890 Standard Grocery ry Co. $46,440 Tradin Stamps 75,500 Poultry 45,430 Top Value Foods 46,440 Table Ready Meats 36,800 Trading Stamps 1,041,480 V Storz Brewing Co. $135,020 Standard Knitting Mills ; ,30310 Beer 135,020 Vigoro Fertilizer 2,710 Townley Dairy $73,040 Valley Bell Dairy Co. $31,030 Healthknit Underwear .. 30,310 Sylvan Seal Milk Cs. $101,640 Dairy Products 73,040 Dairy Products 31,030 Streator Read Foods,Inc...22,760 Sylvan Seal Standard Mattress Co. $20,780 22,760 Milk 101,640 Toy Guidance ...
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327. Television-1957-May-OCR-Page-0090 [Television Magazine]
... pick The Music Goes Round and Round. Why this the music-news formula must meet the m ie.it 1 ^ - . should be, I don't know. But I saw waitresses do this housewife, the most important part of the fludifmci' time after time." PERSONALITIES Some of the older music-and-news practitioners c riti- cize Storz for poor program balance, holding that not If the logic of the Storz station isi ts Top 40 t u: . . enough attention i s given to such matters as musical heart i s the disk jockey, or personality. He pr n :h |> pace within the individual program, sequencing of ...
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328. Television-1957-May-OCR-Page-0089 [Television Magazine]
... Asking price was $75.000, which included an F M affiliate, KOAD. The senior Storz put up $30,000. Todd mortgaged a farm he owned in Iowa's Webster County, got $20,000. A bank lent father and son $25,000. Todd became v.p. and general manager of the new Mid- Continent Broadcasting Co. his father, president. By 1950, says Storz, "the general character" of K O W H had been pretty well established. I t was the music-and-news formula described elsewhere i n this study. At the end of i tsfirstyear — the station went under Storz ownership in 1949 K O ...
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329. Television-1957-May-OCR-Page-0088 [Television Magazine]
... t to the caprice or personal A sharp rejoinder to the critics comes from another taste of individual programmers or personalities For young broadcaster who has built a three-station empire this reason, centralized program control i s a marked in his state through an aggressive operation that re- feature of the music-and-news group operations The sembles that of Storz. Says outspoken Gordon McLendon degree of control, however, varies with the company "I'm sick to death of hearing the network stations It i s important that whatever i s done be done cor complain of what i s nothing more than their own inef- nislently. To Todd Storz, "a more consistent ...
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330. Television-1957-May-OCR-Page-0087 [Television Magazine]
... young Todd Storz, some see merely a rewd give-away specialist, others a vital and peful new force in radio. His influence on the dium, already considerable, continues to grow THE STORZ BOMBSHELL Here are the facts on today's most controversial station operation By HERMAN LAND, Executive Editor Violent passions are aroused i n otherwise gentle- the medium, strikingly different from the pre-TV days, 7 manly broadcasters when the name "Storz" i s men- when the rating relationships tended toward stability aced. To many, R. (for Robert) Todd Storz i s cynicism rather than abrupt and frequent change.-mate, a ...
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331. Television-1957-May-OCR-Page-0094 [Television Magazine]
... Storz: "The days of 50% to 60% share of audience are limited" To McLendon, this "newspaper of the air" approach to "wcco," comments Labunski, "has long understood t he radio is the greatest of all of his many promotions. "The local approach " best promotions are the occasional big lotíal news stories Starting from a base of unusually strong acceptance that come our way. W e promote 52 weeks of the year, in i t s area, and a brace of top-notch personalities Ufo not just during a rating period " Cedric Adams, wcco has been able to maintainfirstpla^ ...
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332. Television-1957-May-OCR-Page-0092 [Television Magazine]
... Mediterranean port, of the over-all station sound. Singing station i. ip Saudi Arabian warning to Israel on Gulf of Aqaba, introductions, and sign-offs are used for • . , | - L Israeli report on Jordan crisis. jockey and newscast. Long used in radio, the,• jj Here i s how Todd Storz describes his news policy: introduction is by now almost universal. "We try to lead off with a local item. Our view i s PROMOTION that the average person i s more concerned with the auto accident that happens around the corner than with The most controversial part of the Storz form- . JIM. ...
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333. Television-1957-May-OCR-Page-0093 [Television Magazine]
... i s that the audience t a station that i s near the bottom, then promotion wants to hear the hit tunes, the weather, time signals erribly important to l et people know about you." and get a fast news wrap-up; i t does not want to hear n Minneapolis, for example, Storz took over WDGY disk jockey "dribble." January of 1956. In order to sign up f all business The programming i s viewed as a service of music time, i t was necessary to show results by spring, and useful information available to the listener at any- en buying i s at its ...
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334. Television-1957-May-OCR-Page-0085 [Television Magazine]
... THE STORZ BOMBSHELL Few events of recent years have generated such excitement and discussion in the field of radio as has the sensational rise of the Todd Storz stations. H e r e is a detailed analysis of the Storz operation. I t describes his p r o v o c a t i v e p r o g r a m "formula" , reveals the thinking behind the controversial promotions, and reviews the competitive struggle in the various Storz markets. ...
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... where there's a Storz Station t. there's PRECISION Nei Air a .. precisely why there's never a dull moment. . precisely why in each of these major markets more radios are tuned to the Storz Station than to any other MINNEAPOLIS -ST. PAUL WDGY is first . ..:III -day averaee. ( 'roof: Hooper (31.!1' .. Irendex thnrral \lan;çrr .la.I: hayct. ) .. I'nl.e. Sly Blair er I KANSAS CITY WHB is first . . \II -dal. ( 'rouf: Aletro l'nl.c, \irl.rn, llrr, llx, Hooper..\rea Nielsen. ...
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336. Sponsor-1957-07-4a-OCR-Page-0001 [Sponsor Magazine]
... . 133 section 6 RAOIO: status report includes spot and network radio. 139 section 7 RADIO BASICS: growth, audience trends in chart form. 179 section 8 INDUSTRY BASICS: refresher course on radio-tv ABC's. 225 section 9 TIMEBUYERS OF U.S.: buyers listed with their accounts. 245 >h Where there's a Storz / > station.. there's t audience Jn e a c h o f t h e s e m a j o r m a r k e r s more radios ar t u n e d t o t h e S t o r z S t a t i o n t h a ...
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... NEIL. have it much easier . . . . . when buy Storz Station cities " In each of these major markets, it isn't even close; More radios are tuned to the Storz Station than to any other. MINNEAPOLIS -ST. PAUL . . . WDGY =1 Ilooper. 1'rendex, Pulse- -oil day. See Blair or 031 .lock haver. KANSAS CITY . . WHB #1 . 31o1ro I'nlse, Nielsen. l'reudos. Hooper: Area Nielsen. Pulse. See Isla it or 631 George W. ArnlsUvng. NEW ORLEANS . . WTIX w1 . Hooper. Pulse. Gr Adnul Young' or (31 Prod ...
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338. Television-1957-Dec-OCR-Page-0022 [Television Magazine]
... the Burtons. The Kate Smith Show r e t u r n s to Mutual J a n u a r y 6 on weekday mornings (10:05-10:30 a.m.) . Half of the DISC J O C K E Y CONVENTION program will be available f o r national sponsorship, the The Storz chain (WDGY, Minneapolis; W H B , Kansas City; other half given over to the stations f o r local advertisers. W T I X , New Orleans; and W Q A M , Miami) has enlisted the Format will include interviews and reviews. . . . General participation of 30 ...
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339. Television-1957-Apr-OCR-Page-0108 [Television Magazine]
... able f o r live program origination. Fortunately, many Crosle.v's Bob Dunville, Time Inc. s Ben Larsen, broadcasters have risen to the occasion, concentrating Sanger of WQXR, H a r r y Novik of WLEV, Don T on their news and special events departments. burgh, president of WCAU, and Todd Storz, of Some stations feel so strongly the need f o r local iden- Storz stations. tification and community service t h a t they have resisted Here were busy men t a k i n g off valuable time to the trend to f e a t u r e and even syndicated film. The ...
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340. Television-1957-May-OCR-Page-0025 [Television Magazine]
... t h i s i s s u e : obert K i n t n e r in " T h e Kinetic Mr. K i n t n e r " P a r k e r McComas in "McComas of P h i l i p M o r r i s ' obert Todd Storz in " R a d i o S t u d y " ROBERT TODD STORZ ElEVISION M A G A Z I N E • MAY 1957 23 ...
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... iv buyers and sellers of radio advertising VOL. 1 -NO DECEMBE 1957 35 CENT: aRESENTATIVES search, Promotion the New Sell page 19 SURVEY liions, Advertisers ..try a package toda Up Support page 22 DA DRY Doubled Up page 26 AL REBUILDS Where there's a Storz Station. there's RESPONSE and Old Clients News -Music Format generated by the kind of radio which in each of these major markets- has more listeners than any other station page 28 MINNEAPOLIS -ST. PAUL WDGY is first . All -day average. Proof: Hooper (31.3; 'c ..Trendex .. Pulse. Sec Blair or General Manager Jack Thayer. KANSAS CITY WHB is ...
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342. Television-1957-May-OCR-Page-0006 [Television Magazine]
... changing U.S. business communication comment by William H. Whyte, a thor of "The Organization Man." D o Vo u R E M E M B E R YOUR COMMERCIALS? 7 9 flanks, breads, deodorants, gasolines, in Chicago liviiio ^TUDY: H I E STOKZ BOMBSHELL 8 3 Todd Storz: Cynicism incarnate or a bright new force? Frederick A K u g e l , Editor and Publisher Herman W. Land, Executive Edi' A b b y Rand, Senior Editor John Watson, Managing Ed, Barton H i c k m a n , Associate Editor D E P A R T ...
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343. Television-1957-Aug-OCR-Page-0190 [Television Magazine]
... , pace-setting market Treutlen 592 5.7 1l.4 Ware 5,035 J4.1 9.0 6. NATIONAL SPOT Wayne 1,187 14.2 3.5 Wheeler 731 S.9 1,4 The "who," "how" and "why" of spot radio today Patterns of leading advertisers South Carolina* 1 Beaufort 3,705 2V.7 6.9 3fc Hampton 3.249 18.6 4.4 m 7. THE STORZ BOMBSHELL Jasper 1,566 10 26 734 Total 95 068 577 a 1J1 4 V I The facts on radio's most controversial station operation and the thinking behind it SCHENECTADY ALBANY TROY NEW YORK Massachusetts: 8. J. WALTER T H O M P S O N LOOKS AT RADIO 1 I Berkshire 3 Í 890 138.6 41.6 ...
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344. Television-1957-Apr-OCR-Page-0004 [Television Magazine]
... , Deodorants anil Gasoline p l e t t . and successful, transforma- tion of a long-established public H o w A Stxtiov Justifies Hh.hek Kates 70 i m a g e — t h e story of Blue Dutch The actual thinking behind a revised rate structure Cleanser. . . . An analysis of the controversial Storz "bombshell'r K adio S t u d y : National SI'o'I 81 and i t s impact on radio today. / ' has becomt flic focal point of radio's resurgence II DEPARTMENTS Frederick A . K u g e l , E d i i o r and Publisher H e r m a n W l ...
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345. Television-1957-Oct-OCR-Page-0087 [Television Magazine]
... 8:30 p.m. are Local C o n t r o v e r s y : A m o n g the p r o p o n e n t s of this priced at two-thirds of the pre-8:30 level. Base rates f o r iroach is W Q A M , the Storz station in Miami. Its Alan newscasts are $750 in the morning, $500 a f t e r 8:30 p.m. nirtney Program is primarily a discussion program, and $1,000 when delivered by Gabriel Heatter, regardless . ivoted to hometown issues. Listeners can phone in and of day-part. ate ...
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... Blair man .. or \WHB General \tanager George TT' Armstrong. 10,000 watts 710 kr. .situated in .Missouri, Kansas and town WDGY Minneapolis St. Paul OW, REPRESENTED BY JOHN BLAIR & CO. WHB Kansas City -11-ACT i C) REPRESENTED BY JOHN BLAIR & CO. TODAY'S RADIO FOR TODAY'S SELLING TODD STORZ, PRESIDENT HOME OFFICE: OMAHA, NEBRASKA WTIX New Orleans REPRESENTED BY ADAM YOUNG INC. WQAM Miami REPRESENTED BY JOHN BLAIR & CO. i 5 U. S. RADIO December 1957 ...
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347. Sponsor-1957-03-5a-OCR-Page-0009 [Sponsor Magazine]
... Manager J A C K KAXDLEK. MIAMI T H n 0/ rr, Jttn.•} '* *> . , IT'S 7 n .flp.*" - , ) fOri.l'r 7 l\ > 11 1 1 £ * ^ ^ ^ • " i F ^ H • M T P 1 TODD STORZ, President WDGY WHB WQAM KOWH WTIX Omaha Now Orleans M](ineapol5s-St. Paul Kansas City Miami Represen fed by Add m Young Inc. Represented by John Qlair £ Co. ...
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348. Sponsor-1957-11-01-OCR-Page-0015 [Sponsor Magazine]
... N BLAIR <4 , CO W H B Kansas City REPRESENTED SY JOHN BLAIR A CO, W T I X New Orleans REPRESENTED 8 V ADAM YOUNG INC. T O D A Y ' S RADÍO FOR T O D A Y ' S S E L L I N G W Q A M Miami TODD STORZ, P R E S I D E N T • HOME OFFICE: OMAHA, NEBRASKA REPRESENTED BY J O H N BLAIR A CO. SPO.NíOR 2 .MUKMRKU HXST ...
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349. Sponsor-1957-07-4a-OCR-Page-0018 [Sponsor Magazine]
... kc. Kansas City, Missouri W D 6 Y Minneapolis St Paul | W H B Kansas City W Q A M Miami REPRESENTED BY J O H N BLAIR ACO. T O D A Y ' S RADIO F O R ' T O D A Y ' S S E L L I N G TODD STORZ, PRESIDENT W T I X New Orleans REPRESENTED © VA D A M YOUNG INC, TV A . \ n KADI O BASICS ...
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350. Sponsor-1957-07-4a-OCR-Page-0142 [Sponsor Magazine]
... Manairer Jack Thaver. WDGY r>0,000 watts Minneapolis-St. Paul W D G Y Minneapolis St Paul W H B Kansas City W Q A M Miami REPRESENTED BY J O H N BLAIR 4 C O . T O D A Y ' S RADIO F O R T O D A Y ' S SELLING TODD STORZ, PRESIDENT W T I X New Orleans REPRESENTED BY ADAM YOUNG INC. ...
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351. Sponsor-1957-07-4a-OCR-Page-0056 [Sponsor Magazine]
... o . New York C e n t r a l Railroad Greyhound £ o r p , S t e r l i n g D r u g , Inc, Braun Baking C o . Norwich Pharmacal C o . G r i e s e d i e c k B'O. Brew C D , Storz B r e w i n g C o . firístol-Myers Co, G u n f h c r Brewing C o . Strietmann Biscuit C o , Brown Shoe C o . Oertel Brewing Co. Studebaker-Packard C o r p . Brown 4 W i l l i a m s o n T o b ...
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352. 1958-12-01-BC-OCR-Page-0069 [Broadcasting Magazine]
... NETWORKS KOMA REPLACES WKY IN NETWORK try, by discontinuing our radio affiliation we would be better able to serve our listeners." This, he explained, would enable WKY to Independently -inclined Todd Storz signs with NBC expand "our programming activities in pub- One of network's first affiliates goes independent lic service, farm service, news and other en- tertainment features." A leading independent radio operator's and this important market." Mr. Bagwell said that in line with this be- station goes network; a leading network af- lief WKY had been cutting back on network Jack Sampson, sales manager of Storz' filiate goes ...
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353. 1958-03-03-BC-OCR-Page-0076 [Broadcasting Magazine]
... Sisters, Argo Records; Sonny James, Capitol Records; Frankie Vaughn, Epic Records; The Crew practically every state are expected to at- Cuts, The Diamonds, Jim Eddy, Mercury Records. tend the first annual Pop Music Disc Jockey Convention March 7 -9 at the Muehlebach SUNDAY Hotel, Kansas City. Todd Storz, president Breakfast, host: Art Talmadge, Mercury Records; of Storz Stations and originator of the idea, "The Revolution in Radio," Gordon McLendon, presi- dent, McLendon Stations; panel, "What the Deejay said "the greatest galaxy of stars ever Can Do for the National Advertiser at ...
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354. 1958-07-07-BC-OCR-Page-0028 [Broadcasting Magazine]
... seriously" questioned the first category and included in the second. view of critics who issued comments to "true cross- section character of the panel." It would be possible to follow through with BROADCASTING last week. Mr. McCoy noted that the Blair company an analysis of all of the questions asked in Todd Storz, president of the Storz Sta- would soon issue to advertisers and agen- the survey to show how utterly ridiculous tions, said the NBC Spot Sales survey tech- cies a report on local radio programming and self -serving they are. nique "was the age-old method of asking to help them "better understand ...
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355. 1958-04-28-BC-OCR-Page-0128 [Broadcasting Magazine]
... MANUFACTURING CONTINUED STATIONS STORZ NOW USING the only NEW RATE POLICY Local scale for retail Buffalo Products rated national A new approach to the problem of na- Station tional and local rates has been developed by Storz Stations. that can In cooperation with the group's represent- atives-John Blair & Co. and Adam Young pass tl Inc. -product accounts are charged the na- THE SALE of 5 kw and 1 kw trans- tional station rate and retail accounts are mitters for KILT Houston, Tex. is charged the local or retail rate. Provision is "Thruway completed as Gordon McLendon (r ) , president of McLendon Stations, signs the Collins ...
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356. 1958-03-17-BC-OCR-Page-0043 [Broadcasting Magazine]
... last week in a at several sessions. The one factor that sets the disc jockey special BROADCASTING survey conducted at While rock and roll was generally de- apart in today's radio is his "professional the first annual Pop Music Disc Jockey Con- fended, Columbia Records' Mitch Miller de- approach," Mr. Storz said. vention in Kansas City. livered the most controversiaj blast when he Bill Stewart, national program director Asked to specify the two most important charged that disc jockeys, station manage- for the Storz stations and convention co- factors in picking the platters, 54.7% of the ment and media buyers had abdicated ...
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357. 1958-06-09-BC-OCR-Page-0005 [Broadcasting Magazine]
... closed circuit. WIP DEAL BREWS Philadelphia pi- Radio won't be alone in overall 1958 ing sums to those who drop out, FCC is oneer station WIP (established 1922) will gains (see above) if latest TvB estimates considering proposal by Comr. Fred W. pass from Gimbel Bros. to Todd Storz prove correct. These, worked up last week, Ford that such transactions be limited to ownership for about $2.5 million cash if anticipate net expenditures in television actual reimbursement for expenses. Spe- negotiations in progress past fortnight are time, talent and production will come to cifically, Ford proposal would require completed. Negotiations ...
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358. 1958-04-21-BC-OCR-Page-0039 [Broadcasting Magazine]
... -tv and Takes Over Burke Adv. Seattle representatives attended the fifth annual effect a "doubling of the previous budget." workshop in that city's Leamington Hotel. Grant Adv. Inc. continued its merger - A fortnight ago, DDB picked up the Benson and- expansion program last week, with the Key speakers were Todd Storz, president of & Hedges cigarette account, billing $400: absorption of Burke Co. Adv. Seattle, the Storz Stations; William F. O'Dell, presi- 000 [ADVERTISERS & AGENCIES, April 14] . and the creation of a new northwest office. dent of Market Facts Inc. Chicago; Owen Advertising ...
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359. 1958-11-03-BC-OCR-Page-0092 [Broadcasting Magazine]
... STATIONS CONTINUED Storz Sets D.J. Meeting Date, Country & Western Disc Jockey Festival to States Interest in New Station be held Nov. 21 -22 under sponsorship of TURNABOUT ON TIME WSM Nashville. Matthew J. Culligan, NBC The second annual Pop Music Disc Radio executive vice president, will be the WSM Nashville this year finds it- Jockey Convention and Seminar will be held main broadcasting speaker, according to self in the quantity timebuying busi- in Miami Beach, May 29-31. Plans were Bob Cooper, WSM general manager. The ness-on an opposition station, WSIX finalized at a meeting of Storz stations Nashville festival will celebrate the 33rd ...
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360. 1958-01-27-BC-OCR-Page-0017 [Broadcasting Magazine]
... The Storz Stations cordially invite your attendance and participation in the first annual Disc Jockey Convention Programming Seminar Muelebach Hotel, Kansas City NO COST TO YOU FOR ANY OF THE FUNCTIONS REGISTRATION IS GRATIS .. .. including Saturday night's banquet, and the and is open to all talent- packed "All -Star Show" which follows im- Disc Jockeys mediately. These are completely under -written by Program Directors America's leading record companies. Thus, your ex- Record Industry penditures will be limited to transportation Management Personnel and hotel accommodations. Broadcasting Industry Management Personnel ARRIVE SATURDAY, IF YOU PREFER You're welcome to the Friday cocktail party, but the ...
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361. 1958-06-23-BC-OCR-Page-0074 [Broadcasting Magazine]
... of radio broad- r tional sales and drop its present national casting will be explored by Westing- and its assets taken into Mid -Continent. On representatives. house Broadcasting Co. during man- May 26 Mid -Continent's name was changed WBC operates six radio and five tv sta- agement meetings in French Lick, to Storz Broadcasting Co. tions in top U. S. markets. The radio outlets Ind. opening tomorrow (Tuesday) are independents; the tv stations, network and continuing through Friday. WBC WTRL Sales Jump 105% in Year affiliates. All rank among leading commer- held a similar meeting for the com- cial ...
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362. 1958-01-13-BC-OCR-Page-0100 [Broadcasting Magazine]
... in a section on edi- top research executives at the "Pop Music has issued a report on public service broad- torializing for incidents in which newscasts Disc Jockey Convention & Seminar" to be casting with emphasis on news analysis. were edited or kept off the air in efforts held March 7 -9 under sponsorship of Storz Quincy Howe, ARTNA president, said to be objective in presentation of news. A Stations. The site will be the Muehlebach the association hopes to interest a founda- statistical supplement shows data on pro- Hotel, Kansas City. tion or other group in financing a compre- gramming at a score of stations ...
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363. 1958-04-21-BC-OCR-Page-0110 [Broadcasting Magazine]
... Ill. Thorne, Barrie, BBC, New York Southmayd, John P. Fisher, Wayland, Duvall & Thorpe, John, AT &T , New York Shouse, James D. Crosley Broadcasting, Cincin- Thurm, Sam, Lever Bros. New York nati Southmayd, Washington, D. C. Tilton, Robert, Storz Stations, Omaha Shuebruk, Peter, Fly, Shuebruk, Blume & Ga- Sowell, F. C. WLAC Nashville, Tenn. Timberg, Sigmund. Washington, D. C. guine, New York Sparks, Garnet G. WEXL-WOMC (FM) Royal Timlin, J. F. Branham Co. New York Shultz, ...
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364. 1958-10-06-BC-OCR-Page-0066 [Broadcasting Magazine]
... . For more than 36 years KHJ has pro- the FCC to review and hold a "rehearing" grammed with these "near- eggheads" on the licenses of NBC's WMAQ and in mind (as well as all the other types WNBQ (TV) Chicago to determine if re- KOMA, Being Sold to Storz, which make up the Los Angeles popu- cent personnel and "program" cutbacks are Lost $17,509 in Fiscal 1958 in the public interest. lation) because we believe they com- The petition, mailed to the FCC Tuesday, KOMA Oklahoma City, whose sale to prise a much larger audience segment Storz ...
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365. 1958-08-25-BC-OCR-Page-0070 [Broadcasting Magazine]
... . WTVJ (TV) Staffers in Move WDEH SWEETWATER, TENN. Sold KOMA OKLAHOMA CITY, OKLA. by Arthur B. Smith Jr. and Frank Mullinax To WLOS as Wolfson Takes Over Sold by Myer Feldman, Burton Levine and to William Bryan, former part owner of Mitchell Wolfson, president of WTVJ associates to Storz Broadcasting Co. for $600,000. Storz stations are WHB Kansas KGMO Cape Girardeau, Mo. and KCOB (TV) Miami, Fla. who last spring acquired City, WTIX New Orleans, WDGY Minne- Newton, Iowa, for $75,000. Mr. Smith has majority ownership of WLOS- AM -FM -TV apolis-St ...
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366. 1958-02-17-BC-OCR-Page-0008 [Broadcasting Magazine]
... clarinet, drums, flute and bassoon. Known as the "Dapper Don Juan Disc De- ployer." Ken is one of the big WTIR xoices in the big, booming New Or- leans area. 2. ESPLANADE AVENUE WHARF .. and JOHNNY BARRETT WTIX's Program Director has been a key figure in the Storz organiza- tion for over four years. Johnny is an advocate of heavy on- the -air pro- motions and a tight music policy. Proof of how well the system works: WTIX's continuing top ratings in the nation's #2 port city. 3. FABLED PIRATE'S ALLEY .. and LARRY WILSON "Mr ...
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367. 1958-06-23-BC-OCR-Page-0001 [Broadcasting Magazine]
... WDGY is now first morning .. first after- .. New Orleans .. and Miami know noon .. first .. all -day Hooper average. First on Pulse, too. 50,000 watts plus 50,000 watt personalities. Talk to Blair, or General Manager Jack Thayer. there's never a let -down on a Storz Sta- KANSAS CITY . . . WHB is first all -day. Proof: Metro Pulse, Nielsen, Trendex, Hooper; Area Nielsen, Pulse. All -day averages as high as 48.5% (Nielsen) . tion. . Remember -you get coverage and audience on WHB. See Blair or General Manager George ...
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368. 1958-07-21-BC-OCR-Page-0001 [Broadcasting Magazine]
... Tide's high: P &G's front -runner tops network spendet_ Page 32 What videotape will do: An enthusiastic, first-hand account Page 52 Barrow testimony: If FCC doesn't crack down, Justice will Page 62 "She make you carry that everywhere ?" PEOPLE GO TO EXTREMES TO BE WITHIN EAR -SHOT OF THEIR FAVORITE STORZ STATION .. So in each of these 4 major markets more people listen to the STORZ STATION than to any other .. by far. MINNEAPOLIS -ST. PAUL .. WDGY is first morning . first afternoon .. first all -day with a 28.2% average Hooper. . . First on Pulse, too. ...
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369. 1958-03-03-BC-OCR-Page-0001 [Broadcasting Magazine]
... kS, l? Aftermath of Mack's explanation: Harris asks him to quit Pages 9, 27 Frey Report: Way clear to re- evaluate compensation methods Page 35 FCC bows to Hill, puts official brake on subscription tv Page 62 Talent agencies getting close scrutiny from Justice Dept. Page 66 "Heard a couple of Storz Stations this trip. Never a :< dull moment." ,c` "Understand there's never a dull moment for advertisers, either." In any of these 4 important markets .. every time's NEW ORLEANS .. WTIX is first .. all -day. a good time .. with the first place ...
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370. 1958-06-30-BC-OCR-Page-0005 [Broadcasting Magazine]
... al- million tv spot advertiser (including barter) . luded in part to Leo Burnett Co. in letter to affiliates of triple-spotting practices. WIP Philadelphia may be sold but not WAY IT BOUNCES U. S. Rubber Co. [LEAD STORY, June 23] . He had cited "re- to Todd Storz, who had offered $2.5 mil- seems slated to be next corporate adver- cent major dramatic program" as victim lion cash for Gimbel Bros. owned station tiser to drop network tv, but several of of practice, without identifying agency, [CLOSED CIRCUIT, June 9] . Mr. Storz has ...
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371. 1958-01-20-BC-OCR-Page-0001 [Broadcasting Magazine]
... - , ^t , o, o v,6 Pay tv called up for accounting by Congressio. .r, Page 31 Rundown on 55- 56 radio spot spending in 169 r, .s Page 46 CBS -TV affiliates close ranks against pay tv, Barrow Page 62 Harris puts hobble on Moulder, changes probe course Page 86 Where there's a Storz Station . . there's immediacy .. immediacy which in each of these major markets attracts more listeners to the Storz Stations than to any other MINNEAPOLIS -ST PAUL .WDGY is first . . NEW ORLEANS . WTIX is first All-day. . All -day average. Proof Pulse. See Blair or General Man- : Proof: ...
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372. 1958-12-01-BC-OCR-Page-0001 [Broadcasting Magazine]
... BROIt. 9 THE BUSINESSWEEKLY cljOa,. 4ND RADIO rs All radio -tv unions may wind up in one fold Page 39 Why television has Mennen in such a lather Page 44 Arbitron gets ready to bust the block- buster Page 50 Option time proposal kindles intra -FCC fire Page 71 OK9 kkrvIATT OKIMM RADFSTM is NOW A STORZ STATION MORNINOSIDE COLLEGE LIBRARY SIOUX ÇITY IOWA THE NEW Watch Storz Station proven programming team up with 50,000 watt (clear channel) coverage to create the big, bright new radio buy in America's 48th market. Talk to KOMA General Manager K 0 M A Jack Sampson. 50,000 WATTS clear channel Oklahoma City WDGY, WHB ...
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373. 1958-09-15-BC-OCR-Page-0098 [Broadcasting Magazine]
... . Co. Kansas City, Mo. New Orleans, La. Scheduled hearing for Sept. 10 on fm applica- By Hearing Examiner Forest L. McCleaning Miami, Fla. and Mirmeapolis, Minn. Granted tion of Bcstrs. Inc. Stockton, Catit Ac- on September 3 mod. of licenses to change name to Storz Bcstg. pValley Co.: and mod. of cis to change nom. to Storz oral argument for Sept. 12 on U Scheduled oral Scheduled prehearing conference for Sept. 10 Bests. Co. for WTDC, WQAM and WDGY. petition by James H. Duncan (KSIL) , Silver City, in re ...
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374. 1958-12-15-BC-OCR-Page-0074 [Broadcasting Magazine]
... TRADE ASSNS. NAB MEET ASSESSES RADIO TODAY Vernon Nolte, WJBC Bloomington, hid.; Jerome Sill, WFPG Atlantic City, N. J.; Am broadcasters are enjoying rising relations manager, described the proposed Todd Storz, Storz stations; W. H. Summer- audiences and income in many areas but license form changes. ville, WWL New Orleans; C. L. Thomas, they're coping with recession leftovers, oc- An account of ASCAP and BMI radio KXOK St. Louis; Edward DeGray, ABC; casional spot declines, network problems, copyright negotiations was phoned to the Arthur Hull Hayes, CBS; ...
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375. 1958-03-17-BC-OCR-Page-0037 [Broadcasting Magazine]
... In addition, he pointed out, national radio He cited the example of the top 40 record RCA Victor Records. advertising has reached an alltime high with format that had been eminently successful Saturday banquet host was Dot Records. even network reversing its downward trend. but which since has been "copied and re- The Storz Stations and Roulette Records Mr. Meagher urged a unified radio effort copied by the followers" to a point of less held cocktail parties Friday and Saturday for a larger share of advertising, instead of impact. evenings, respectively. "sniping" within the medium. Aim for R. C. Embry, vice ...
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376. 1958-02-10-BC-OCR-Page-0078 [Broadcasting Magazine]
... , by Loew's Inc. for $130, WNBF -TV Increases Schedule 000 (see story, this page) . KMGM -TV is To 24 -Hour, 7 -Day Service WWEZ NEW ORLEANS, LA. Sold to on ch. 9. Mid-Continent Broadcasting Co. (Todd Tv service, 24 hours a day. seven days Storz, president) by WWEZ Radio Inc. for KXLK GREAT FALLS, MONT. Sold to a week, was begun by ch. 12 WNBF -TV $490,000. This sale is part of the deal Pat M. Goodover, president and general Binghamton, N. Y. this morning (Monday) . whereby Mid ...
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377. 1958-10-13-BC-OCR-Page-0121 [Broadcasting Magazine]
... , Stubblefield, Twin- ing & Assoc. handled the sale. KEBE is on 1400 kc with 250 w. The following transfers of APPROVED station interests were ap- proved by the FCC last week. For other broadcast actions, see FOR THE RECORD, page 137. KOMA OKLAHOMA CITY, OKLA. Sold to Storz Broadcasting Co. by Burton Levine and others for $600,000. Other Storz stations: WT1X New Orleans, La. WHB Kansas City, Mo. WDGY Minneapolis, CONSTRUCTION begins this month on the WKRC -AM-TV Cincinnati building. The Minn. and WQAM Miami, Fla. Comr. Rob- two -story structure, located on Mt ...
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378. 1958-02-03-BC-OCR-Page-0008 [Broadcasting Magazine]
... (Latest all -day aver- time .. because they prefer WQAM's unique age: 37.0% .) showmanship- and -precision blend And WQAM is first on the latest Southern Florida area Pulse which accounts for the 410 of 432 Pulse quarter hours belong to this listening habits of 31.5% of the state's popu- dominant Storz Station. (Monday- Saturday, lation. 6 a.m. -midnight.) Not only is WQAM a domi- Spend some time with Blair or WQAM gen- nant first per Pulse, but it continues to lead eral manager Jack Sandler. WQAMcovering all of Southern Florida with 5,000 watts on 550 kc. . ...
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379. 1958-04-28-BC-OCR-Page-0132 [Broadcasting Magazine]
... jockey, by Payment for advertising rendered to ac- Joseph A. Clark for $157,500. Transaction counts in this category shall be made by was handled by Allen Kander & Co. WFOX check drawn solely on banks located within is on 860 kc with 250 w, day. the local market involved. Attending the Storz meeting besides WMGE Madison, Ga. Sold to Madison Messrs. Storz, Young and Barborka were Broadcasting Co. by Howard Gilreath and Jack Thayer, general manager of WDGY F. K. Graham for $36,650. Madison Broad- Minneapolis; Fred Berthelson, vice presi- dent- general manager, WTIX New ...
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380. 1958-04-14-BC-OCR-Page-0008 [Broadcasting Magazine]
... they tile . . the Twins dial WDGY personalities BILL BENNETT That's why WDGY is first* in the cian, and amateur clown. Above all, he's a salesman Twin Cities .. and why WDGY billings are at an . . . likeable, and a perpetual smiler, Bill is often all-time high . . It's Storz Station locally -centered . described as the Northwest's outstanding radio per- programming that does it, as personifies by warm, sonality. friendly men like Bill Bennett. Bill brings to bear on his four daily entertainment and selling hours the Talk to the man from Blair, or WDGY G. M. Jack distillation of ...
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381. 1958-02-03-BC-OCR-Page-0066 [Broadcasting Magazine]
... Sanders, KICD Spencer, Iowa; William Frank Jarman, WDNC Durham, N. C. Radio Board vice chair- Holm, WLPO LaSalle, Ill.; Donald W. Thornburgh, WCAP Phil- man; C. Wrede Petersmeyer, Corinthian Stations; Simon Gold- adelphia; Alex Keese, WFAA Dallas; Todd Storz, Storz Stations; man, WJTN Jamestown, N. Y. Ben Strouse, WWDC -FM Washington; George C. Hatch, KALL Middle row: Everett E. Revercomb, NAB secretary -treasurer; Salt Lake City; Payson Hall, Meredith Publishing Co.; Edward Thad H. Brown Jr. NAB tv vice ...
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382. 1958-07-21-BC-OCR-Page-0013 [Broadcasting Magazine]
... by network affiliate have the best damned book in the business. stations or by PrehiSTORZic independent stations -than they did in "modern" radio. Harry K. Renfro Within hours, typewriters in Dallas, Mem- Director of Radio-Tv phis, Omaha, Miami and New York were D'Arcy Adv. St. Louis smoking as Todd Storz, Gordon McLendon 161,769 TV HOMES* EDITOR: and Gerry Bartell among others, rushed into The MONDAY MEMO by Harry K. Renfro battle. on the country and western consumer mar- The keys that those typewriters hit were RODE -TV in the Joplin market covers the same ones that have been clacking for a 4 ...
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383. 1958-03-17-BC-OCR-Page-0127 [Broadcasting Magazine]
... The twins like radio with their fun . . . and fun with their radio That's why WDGY is firsts in the Twin Cities .. and why WDGY billings are at an all-time high. The giraffes are appropriate here WDGY because they symbolize WDGY's head- and -shoulders leadership in 50,000 watts in Minneapolis-St. Paul. It's Storz Station locally- centered program- ming that does it! Rub shoulders with Blair .. or tete -a -tete with Minneapolis -St. Paul General Manager Jack Thayer. Ls l.a r. b..ILJ. ...p. WDGY Minneapolis St. Paul REPRESENTED BY JOHN BLAIR & CO. W H B Kansas City REPRESENTED BY JOHN BLAIR ...
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384. 1958-02-10-BC-OCR-Page-0072 [Broadcasting Magazine]
... planned 18. Meetings will start with the keynote having served origi- since being released from active duty as a luncheon, to be held at the Shoreham Hotel. MR. MOUDY lieutenant commander in the U. S. Navy In the afternoon NAB staff executives will nally with KOWH Omaha, moving up in the Todd Storz sta- in 1948. The series went on the air in the conduct a discussion titled "Outlook: 1958," tion family after Mr. Storz purchased fall of 1952 and its ensuing success brought with Thad H. Brown Jr. tv vice president, KOWH in 1949. Mr. Salomon the U. S ...
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385. 1958-02-10-BC-OCR-Page-0005 [Broadcasting Magazine]
... at conven- Advance registration for first Pop Music nism of perhaps majority of members of tions and this right can only be removed Disc Jockey Convention and Programming seven -man Moulder Committee toward by referendum vote of membership. Seminar in Kansas City, March 7-8-9, be- Chief Counsel Bernard Schwartz has ing conducted under auspices of Storz Su. reached point where one or two things lions, has surpassed ail expectations, ac- might happen: (1 ) dismissal of New York While NAB would miss dues of film members if they pulled out of association, cording to President Todd Storz. Last week U. law professor or (2 ) ...
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386. 1958-06-02-BC-OCR-Page-0081 [Broadcasting Magazine]
... Jack N. Berkman, president Morton Silverstein and Ellen Schapiro. this month. and vice president, respectively, of the Friendly Group stations, have taken top WPOW New York reports increase in over- WNPS on Air; WTIX Moves to 690 offices in a reorganization of United Printers all monthly billing since December 1957 Todd Storz, president of Mid -Continent and Publishers Inc. Chicago greeting card amounts to 250 % . Broadcasting Co. last month formally pre- and calendar producer. sented the Orleans Parish school board with Louis Berkman, also president of the KMMJ Grand Island, Neb. announces it WNPS, the city's new educational station Follansbee Steel Corp. Follansbee ...
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387. 1958-08-25-BC-OCR-Page-0096 [Broadcasting Magazine]
... In 1930, where she inter- STATIONS )m >aya rmve . resigned and has purchased WMMA Miami. GEORGE W. (BUD) ARMSTRONG, WHB Kansas City, Mo. gen- RAY OWEN, formerly manager MR. WATTS eral manager, appointed ex- of KVOA Tucson, has been ecutive v.p. of Storz Broad- appointed general manager of KCEE Tucson. KCEE is scheduled to start QUAD - CITIES casting Co. (stations WDGY Minneapolis -St. Paul, WHB, WTIX New Orleans and WQAM Miami) . Mr. Arm- strong joined Storz in 1949 as broadcasting in mid- September, operating with 1 kw 790 ...
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388. 1958-01-27-BC-OCR-Page-0062 [Broadcasting Magazine]
... reported. Of these, three agreed WBAP Fort Worth; J. Frank Jarman, copyright term. Douglas A. Anello, NAB to change their policies and discussions WDNC Durham, N. C. board vice chair- chief attorney, reviewed radio legal prob- are under way with the other two. man; Todd Storz, Storz Stations; William lems and told of the threat of local adver- A shield incorporating a lightning streak C. Grove, KFBC Cheyenne, Wyo.; J. R. tising tax proposals. and heraldic trumpet will be used as visual Livesay, WLBH Mattoon, Ill.; Ben Strouse, A ...
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389. 1958-03-10-BC-OCR-Page-0092 [Broadcasting Magazine]
... will close at noon April certified as a candidate for the at -large cussion will be held the morning of April 29, I with a luncheon at which Admiral Charles group. Robert O. Reynolds, KMPC Los An- with both engineering and management dele- Home, vice president and division manager geles, and Todd Storz of the Storz station gates taking part. of Convair, Pomona, Calif. will speak on group were not nominated in the District 16 Engineering sessions open April 28. Topics guided missile equipment. and medium -station classifications. include remote control of directional anten- Dr. Lee de Forest, inventor of the three- ...
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390. 1958-04-21-BC-OCR-Page-0001 [Broadcasting Magazine]
... : Hooper (32.2%) . Pulse, too. In fact, WTIX is first in 462 of 504 Pulse quarter-tours, and first in - . creativity which in each of these 4 mar - . every single daytime 54. See Adam Young or General Manager Fred Berthelson. :ets turns more listeners to the Storz Station MIAMI .. WQAM is first .. all -day. Proof: Hooper (36.7 %) . . Pulse (410 of 432 quarter -hours) Southern Florida Area Pulse .. Trendex. See Blair han to any other. .. or General Manager Jack Sandler. WDGY Minneapolis St. Paul REPRESENTED BV ...
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391. 1958-04-28-BC-OCR-Page-0008 [Broadcasting Magazine]
... audience! And the latest Southern Florida Area Pulse WQAM is way out front on Pulse, as well. which measures the listening habits of 432 out of 432 first place quarter hours ! 31.5% of the state's population. The reason? (Monday- Saturday, 6 a.m. midnight.) So Locally-centered, idea -packed Storz Station it's impossible for a time-buyer to get any- programming. thing but a good time on WQAM. Get the details from the Blair man, or And that's not all. Trendex repeats the WQAM General Manager Jack Sandler. WQAM covering all of Southern Florida with 5,000 watts on 560 kc .. and radio ...
81k
392. 1958-07-21-BC-OCR-Page-0014 [Broadcasting Magazine]
... radio that can challenge WJR's booming Great Lakes voice or WXYZ's strangle -hold of Autoland. Pittsburgh? KDKA, WCAE and WWSW have the Tri-State area wrapped up in their little fingers. Sure, all three are independents but Lenny Kapner, Pete Schloss and Westinghouse had the Golden Triangle in the palm of their hands before Todd Storz or Gerry Bartell knew what a timebuyer was. Boston? It's WBZ, WEEI and WHDH all the way. Keep looking. Los Angeles. KNX and KMPC by a landslide and if you call KMPC "modern" radio - you'll have to trade blows with an all - American football player by the name of ...
94k
393. 1958-08-25-BC-OCR-Page-0088 [Broadcasting Magazine]
... , N. C.; Vernon A. Nolte, WJBC Toronto, Montreal, Ottawa, Halifax, Van- segments in the near future. Bloomington, Ill.; Jerome Sill, WFPG couver and Winnipeg. Private broadcasters ARAB COVERAGE: A radio outlet is under Atlantic City, N. J.; Todd Storz, Storz Sta- operate two score stations in other mar- tións; W. H. Summerville, WWL New construction in Beirut, Lebanon, to cover kets. They will be able to apply to the the Near Eastern Arabian areas. The trans- Orleans; C. L. Thomas, KXOK St ...
40k
394. 1958-03-31-BC-OCR-Page-0079 [Broadcasting Magazine]
... is in your favor when Nashville, large stations, for John M. Out - you buy KJEO -TV. ler Jr. retired from WSB Atlanta; Fred A. KJEO -TV consistently serves Fresno and the fabu- Knorr WKMH Dearborn, Mich. medium lous San Joaquin Valley better for less. Call your stations, for Todd Storz, Storz Stations; J. R. BRANHAM man for complete details. We GUAR- Livesay, WLBH Mattoon, Ill. small stations ANTEE you'll save your energy, get more for your (incumbent); Merrill Lindsay, WSOY-FM money on KJEO -TV. ACT TODAY! Decatur, Ill. fm stations (incumbent) ...
40k
395. 1958-05-05-BC-OCR-Page-0022 [Broadcasting Magazine]
... OPEN MIKE Hodges Revisited rest of the nation know of the tremendous interest in fm here in the Bay Area. KSFR The Sun Never Sets EDITOR: It's time to hear from Adam Young, took to the air March 11 after nine months of careful planning by Alan Levitt, owner- Harold Krelstein, Todd Storz, or Gordon manager. We went on the air in the black McLendon on the Hodges article [MONDAY with ten local advertisers and have added MEMO, April 14] . Too many Johnny come five new accounts since then. What's more, lately experts' think that all top 40 music we are getting results for ...
45k
396. 1958-07-07-BC-OCR-Page-0091 [Broadcasting Magazine]
... . Box 748, Rapid City, South Da- details, write: Grantham School, Desk 2, 821- fore property will be revealed. Box 848E, kota. 19th Street, N. W. Washington, D. C. a perty Federal 101 -C field set and vibrator supply. Good condition. The Storz Stations. 820 Kilpatrick Midwest two am station market. City pop. 45,000. Bldg. Omaha 2, Nebraska. FCC first phone license in six weeks. Guaranteed Local. unlimited, excellent potential. On air 10 years. Good sports background, good personnel. Remote trans operations. $78,000 with 29% down ...
59k
397. 1958-12-01-BC-OCR-Page-0104 [Broadcasting Magazine]
... . herent with stations fast pace and, "modern sales-getting ability. Knows modern radio pro- sound." Box 829G, BROADCASTING. gramming and how to get ratings, strong on promotion. Knows how to stay within a budget, Country music personality wants work in south- Program, production and promotion man. Storz- east. Family man, sober. For details, references oriented, with McCiendonknowhow who can spend money wisely and operate profitably. and tape write Box 837G, BROADCASTING. Plough into the thick of a rating battle and Salary requirements in five figures plus incen- Bartell the audience in terms ingenious and con- ...
59k
398. 1958-05-05-BC-OCR-Page-0125 [Broadcasting Magazine]
... Kodak K100 Movie Camera, 1-Pan -Cinor theatre and -Variable Focus Lens plus flood light and other Program director -My eight years radio -tv ex- prop shops and studioc stagingandelighting. miscellaneous studio equipment all at substantial perience will make me an asset to you. Let my 245E, BROADCASTING. discount. Box 240E, BROADCASTING. Storz type and Westinghouse experience pay Motorola 30 -D two -way mobile equipment. Trans- off for you. Top dj. looking for progressive station that wants to go up in metropolitan Sales mitter, receiver, speaker, mike. cable. Suitable market ratings. Position must have authority for remote broadcasts. $150.00. ...
53k
399. 1958-01-27-BC-OCR-Page-0109 [Broadcasting Magazine]
... li- present salary and the initial investment cense from WHIP Inc. to WHIP Bcstg. Inc. for A back again .. I am convinced that group A $150,000. Owners are Leonard Goorian, Alfred B. A owners BARTELL, McLENDON, PLOUGH A costs you nothing except $3 for my tried STORER STORZ, AND WESTINGHOUSE A Katz, Arthur Steoff, Martin Himmel, and Ed- A A. employ the finest talent now .. .. A and proven manuscript. I'm a deejay who ward Weston (each 20 %) . Messrs. Goorian, Him- mel and Weston are in advertising; Mr. ...
74k
400. 1958-02-10-BC-OCR-Page-0077 [Broadcasting Magazine]
... discovered successively in North Lincoln and South Lincoln, KFOR added dimensions to the story with remote pickups and interviews. a responsibility? After the capture KFOR newsmen guessed they had handled, in addition to KFOR work, calls from 29 stations in this coun- try and Canada, provided feeds to two net- works and Storz stations and answered "Any property which you would consider countless queries by visiting newsmen and telephone callers. So many listeners came worthwhile and worthy of your own personal to the station General Manager Richard Chapin had to order the doors locked. investment likewise would be a property that HOLLYWOOD -KNX here provided al- most instant ...
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