... NETWORKS KOMA REPLACES WKY IN NETWORK try, by discontinuing our radio affiliation we would be better able to serve our listeners." This, he explained, would enable WKY to Independently -inclined Todd Storz signs with NBC expand "our programming activities in pub- One of network's first affiliates goes independent lic service, farm service, news and other en- tertainment features." A leading independent radio operator's and this important market." Mr. Bagwell said that in line with this be- station goes network; a leading network af- lief WKY had been cutting back on network Jack Sampson, sales manager of Storz' filiate goes ...
... t to the caprice or personal A sharp rejoinder to the critics comes from another taste of individual programmers or personalities For young broadcaster who has built a three-station empire this reason, centralized program control i s a marked in his state through an aggressive operation that re- feature of the music-and-news group operations The sembles that of Storz. Says outspoken Gordon McLendon degree of control, however, varies with the company "I'm sick to death of hearing the network stations It i s important that whatever i s done be done cor complain of what i s nothing more than their own inef- nislently. To Todd Storz, "a more consistent ...
... pick The Music Goes Round and Round. Why this the music-news formula must meet the m ie.it 1 ^ - . should be, I don't know. But I saw waitresses do this housewife, the most important part of the fludifmci' time after time." PERSONALITIES Some of the older music-and-news practitioners c riti- cize Storz for poor program balance, holding that not If the logic of the Storz station isi ts Top 40 t u: . . enough attention i s given to such matters as musical heart i s the disk jockey, or personality. He pr n :h |> pace within the individual program, sequencing of ...
... Asking price was $75.000, which included an F M affiliate, KOAD. The senior Storz put up $30,000. Todd mortgaged a farm he owned in Iowa's Webster County, got $20,000. A bank lent father and son $25,000. Todd became v.p. and general manager of the new Mid- Continent Broadcasting Co. his father, president. By 1950, says Storz, "the general character" of K O W H had been pretty well established. I t was the music-and-news formula described elsewhere i n this study. At the end of i tsfirstyear — the station went under Storz ownership in 1949 K O ...
... o our respects to TODD STORZ Happy Birthday to us! Next Tuesday, the 27th, will be Teavie's second anniversary (Teavie A LOOK at Todd Storz' five -year fling in radio Bagdad, Iraq; Anskroun, Czechoslovakia; Je- is our drum major up there in case station operation would seem to indicate he has rusalem, Israel; Hong Kong, and Tahiti. a daredevil's preference for getting himself an Each of the Storz stations operates as an en- you didn't know) . Yessir, we've independent in a metropolitan market and sit- tirely separate entity, he says, although all are been marching through Georgia ting ...
... young Todd Storz, some see merely a rewd give-away specialist, others a vital and peful new force in radio. His influence on the dium, already considerable, continues to grow THE STORZ BOMBSHELL Here are the facts on today's most controversial station operation By HERMAN LAND, Executive Editor Violent passions are aroused i n otherwise gentle- the medium, strikingly different from the pre-TV days, 7 manly broadcasters when the name "Storz" i s men- when the rating relationships tended toward stability aced. To many, R. (for Robert) Todd Storz i s cynicism rather than abrupt and frequent change.-mate, a ...
... GOVERNMENT SALES to ensure that the source of programs be identi- fied, Comr. Bartley declared. WINNER He added: "The obvious intent of Congress .. was that the public is entitled to know the true identity Storz Ends Giveaway DISCONTINUANCE of Mid -Continent Broadcasting Co. s Lucky House Num- in of the source of a particular program. It would have been idle gesture for them merely ber syndicated promotion was ordered last week by Todd Storz, president of to have required a sponsor to name its product; Mid -Continent. BATON ROUGE! that comes naturally -and at times repetitiously. This action is obviously aimed at the more ...
... Westbury, N. Y. joined Entron in March 1962. Edward L. Oesterle appointed finan- Todd Storz, group founder, dies cial and administrative VP of Califone - Roberts Electronics, division of Rheem Todd Storz, Corps during World War II. Fol- Manufacturing Co. Los Angeles. He lowing release from military service 39, president had been systems and procedures man- he entered radio as announcer-sales- ager in corporate comptroller's depart- and chief op- erating officer man- engineer at KWBW Hutchinson, ment at Richmond, Calif. Kan. (1945) , served as announcer- of Storz Broad- Wyatt McDaniel appointed television ...
... FCC WINDS UP against the hearing. The authorization to trans- Mr. Storz contended that the contests and give- including one on program giveaways that may ter WQAM to Mid -Continent thus followed. aways were an insignificant part of the over-all have far-reaching influence on contests and Because of the floundering, it is not possible programming, claiming it amounted to about "gimmick" programming. It approved the to deduce how the FCC will vote when the I% of the total broadcast day. He contended $850,000 sale of WQAM Miami to Todd Storz, question of investigation of giveaways and con- that hundreds of stations spent as much ...
... Suggest to Bud Armstrong that radio business, and still be successful and still might be a great place to turn a fast buck and you've just made your- Make it sound well thought of." Good radio today, Mr. Armstrong self an enemy. As executive vice president of the Storz Stations and general manager of good and says, calls for a broad base of popular music-"like the stock in the soup" - plus strong personalities and entertain- won Kansas City, Mo. Mr. Armstrong ing contests or promotions. may be considered one of the new gen- eration in broadcasting, but he's a vet ...
... . change of ideas between the entire membership and AP management." NEW GROUP FORMED TO COMBAT DEALS' The Presidential campaign dominated AP radio news "and was marked by severalinnova- AND ASSURE USE OF STANDARD RATES tions," Mr. Starzel noted. He cited the quarter - hour Political Microscope telescript, transmitted Todd Storz and other members of KOWH intend to give impetus to weekly until after the election and supplemented an organization whose seal will tell the time chiselers, along with with a five -minute nightly political roundup, the legitimate buyers, that radio station members intend to abide plus use of the regular features, In the Back- ...
... ' Urged a plan by which stations volun- the station was given a fair hear- tarily signify that they will sell ing In the matter. (Continued from page 23) time only at their published rates. The plan is simple from an ad- Stations joining the group will still ministrative standpoint, Mr. Storz at headquarters, cannot adopt any rates available and to stick by the have the complete and full right to explained. At the station level it idea of the sort Mr. Storz proposes rates as published." revise their rates in whatever would only be necessary to make without careful study followed by In submitting the ...
... Sisters, Argo Records; Sonny James, Capitol Records; Frankie Vaughn, Epic Records; The Crew practically every state are expected to at- Cuts, The Diamonds, Jim Eddy, Mercury Records. tend the first annual Pop Music Disc Jockey Convention March 7 -9 at the Muehlebach SUNDAY Hotel, Kansas City. Todd Storz, president Breakfast, host: Art Talmadge, Mercury Records; of Storz Stations and originator of the idea, "The Revolution in Radio," Gordon McLendon, presi- dent, McLendon Stations; panel, "What the Deejay said "the greatest galaxy of stars ever Can Do for the National Advertiser at ...
... Seems like everyone s happy wi "SPONSOR. :mu*r When we ivfite Storz reading for all in ads for SPONSOR, the broadcast and tve know we'll he seen advertising field" by a lot of somebodies" ADAM YOUNG HARRY LONDON tCLKPMOMC. OlATWlCT y.YdOO HENW J. KAITM VN ^ ASSOCUTES RADIO STATION REPRESENTATIVE 1410 H t-TRKUT. A/F L. *7C0 \V . • WASHINGTON N MA^ON Orr ClI IN 6. IXC. VJ t • CANAC AN MAAnfTS June 3* 195^ 3 EAST 54tii STREET. NEW YORK 22, N. Y. . TELEPHONE PLAZA 1-4848 Mr. Korman (Jlenn ...
... PUBLISHER. S PUBLISHER'S REPORT REPORT TO.DD TODD STORZ SET P A.CE THE PACE SET THE Todd Sronz WAS onn SroR/: WAs a paradox. He had had a quiet modest manner. quiet modest n1ann¢r , But But he h:Q ' bqr tmr T A PARAD.OX. CZARS ZAR : across across the radio He ventured quaking quaking in their I 1 never ventured into He stayed never heard radío firmament boots with their boots stayed with radio. heard of it. firmament with the radio into radio in ín 1949 with the advent radio. If he it He started the dazzling advent of ever gave. be ever started with ...
... 4ofohq (4 ? Towefs STATIONS STORZ SELLS KOWH FOR $822,500; SEVEN OTHER AM STATIONS SOLD SALE of Todd Storz's KOWH Omaha, The station, 1 kw on 1600 kc with a cp for Neb. led a list of eight stations which 5 kw, is owned by Bernice Schwartz and changed hands, subject to FCC approval, Coralee Garrett. Allen Kander & Co. was last week. Involved were stations in Wash- broker. ington, Missouri, South Carolina, Georgia, Upon FCC approval Rollins will revamp Alabama and Florida. KATZ format to program for Negro audi- KOWH was sold to National Weekly Inc. ence. This ...
... floor, that he music owned and exploited by the broad- tral Michigan. would appoint such a group (BT, Feb. 11] . casters themselves." Michigan State U. is licensee of WKAR- No schedule of hearings for the unit has AM-FM East Lansing and permittee of ch. been announced. STORZ SCORES FCC Other members are Democrats John Bell 60 WKAR-TV, which began operations Jan. 13, 1954. The examiner ruled that the con- INACTION ON WSMB Williams (Miss.) , John J. Flynt Jr. (Ga.) , struction permit of WKAR -TV must be sur- Leo W. ...
... Storz: "The days of 50% to 60% share of audience are limited" To McLendon, this "newspaper of the air" approach to "wcco," comments Labunski, "has long understood t he radio is the greatest of all of his many promotions. "The local approach " best promotions are the occasional big lotíal news stories Starting from a base of unusually strong acceptance that come our way. W e promote 52 weeks of the year, in i t s area, and a brace of top-notch personalities Ufo not just during a rating period " Cedric Adams, wcco has been able to maintainfirstpla^ ...
... Mediterranean port, of the over-all station sound. Singing station i. ip Saudi Arabian warning to Israel on Gulf of Aqaba, introductions, and sign-offs are used for • . , | - L Israeli report on Jordan crisis. jockey and newscast. Long used in radio, the,• jj Here i s how Todd Storz describes his news policy: introduction is by now almost universal. "We try to lead off with a local item. Our view i s PROMOTION that the average person i s more concerned with the auto accident that happens around the corner than with The most controversial part of the Storz form- . JIM. ...
... - FRIDAY AT Food, grocery products put $350.1 million in tv Tadd 39, d Storz, s;g , Todd Storz, dies to lead all advertising classifications for 63 $ ,UC$1denly suddenly in F l~tl" | in Florida Ne\v . _Yorlo- Twenty-two New York — Twenty-two product product were relatively low. Pet ré'hiti'velylow. Pet products products spent Orn.aha, Ne.b. — Omaha, Neb. Be1rvts:~s tooftl - Services classes .increased increased tv expenditures expenditures last $2.5 million $2-5 million mere than clothing more on tv than clpthi:n'g here oa place :Mre pla~e ...
... i s that the audience t a station that i s near the bottom, then promotion wants to hear the hit tunes, the weather, time signals erribly important to l et people know about you." and get a fast news wrap-up; i t does not want to hear n Minneapolis, for example, Storz took over WDGY disk jockey "dribble." January of 1956. In order to sign up f all business The programming i s viewed as a service of music time, i t was necessary to show results by spring, and useful information available to the listener at any- en buying i s at its ...
... War I he was a Signal Corps radio NBC owned-and -operated stations and of NBC instructor and in 1923 he founded Central Spot Sales. Mr. O'Brien, who formerly was Radio School, Kansas City. NEW OWNERS of WHB Kansas City will assistant to Mr. Sjogren, became associated Started Station in 1921 . be Todd Storz (I ) , vice president -general with NBC in June 1952. Previously he had He started a broadcast station in Kansas manager, and his father, Robert H. Storz, been in the comptroller's office of the Socony City in 1921, receiving a license in 1922 with president of KOWH Omaha. Vacuum Oil ...
... mounting on radio from inside and out- (Am ) Omaha, a daytimer then owned by side: Storz, it was a well- studied and planned Internally, the 1945 radio population step. The late Todd Storz, Mr. Arm- of 1,000 stations (about 800 network strong and other Storz executives stipu- affiliates) had exploded by 1949 to lated a policy that selections to be pro- 2,600 outlets (with no gain in network gramed would be based on the popu- stations) . The demand was growing for larity indicators, but that final choices better and more workable local pro- would b3 management -controlled ...
... lO OCTOBER I960 40< a copy *$ 8 a year THE WEEKLY MAGAZINE RADIO/TV ADVERTISERS USE To find the audience DO THE BIG c-ok it up under Storz Stations" BOYS CONTROL (each a best-seller in its own market) SPOT TV? Complaints that top agencies squeeze out smaller competitors are checked, answered MINNEAPOLIS Tt( KANSAS Page 27 AMERT* OKLAHOMA ST. PAUL CTL'ffot CITY CITY aaioew. ^ asaujifi i The WAuHMnMa Pra.tVfewr Why the agency tv exec is not expendable A STORZ A STORZ Page 30 STAl - ON STATION A STORZ STATION C, Agency webs' rising role NEW MIAMI ORLEANS mwM in air media Page ...
... PRESIDENT BROADCASTING PUBLICATIONS INC. SOL TAISHOFF OPEN MIKE VICE PRESIDENT MAURY LONG VICE PRESIDENT EDWIN H. JAMES VICE PRESIDENT WismIEW R. LEVI SECRETARY TREASURER LAWRENCE B. TAISHOFF B. T. TAISHOFF A Todd Storz memorial? WWD& COMPTROLLER IRVING C. MILLER ASST. TREASURER JOANNE T. COWAN EDITOR: Sometimes we can't see the salutes trees for the forest. Imadcastînq Such is the case with the passing of Todd Storz. You, of course, know that Washington's Executive and publication headquarters: BROADCASTING -TELECASTING Bldg. 1735 DeSales Street, N.W. Washington, D. C. ZIP code I was with Todd when he first started the company ...
... seriously" questioned the first category and included in the second. view of critics who issued comments to "true cross- section character of the panel." It would be possible to follow through with BROADCASTING last week. Mr. McCoy noted that the Blair company an analysis of all of the questions asked in Todd Storz, president of the Storz Sta- would soon issue to advertisers and agen- the survey to show how utterly ridiculous tions, said the NBC Spot Sales survey tech- cies a report on local radio programming and self -serving they are. nique "was the age-old method of asking to help them "better understand ...
... MANUFACTURING CONTINUED STATIONS STORZ NOW USING the only NEW RATE POLICY Local scale for retail Buffalo Products rated national A new approach to the problem of na- Station tional and local rates has been developed by Storz Stations. that can In cooperation with the group's represent- atives-John Blair & Co. and Adam Young pass tl Inc. -product accounts are charged the na- THE SALE of 5 kw and 1 kw trans- tional station rate and retail accounts are mitters for KILT Houston, Tex. is charged the local or retail rate. Provision is "Thruway completed as Gordon McLendon (r ) , president of McLendon Stations, signs the Collins ...
... last week in a at several sessions. The one factor that sets the disc jockey special BROADCASTING survey conducted at While rock and roll was generally de- apart in today's radio is his "professional the first annual Pop Music Disc Jockey Con- fended, Columbia Records' Mitch Miller de- approach," Mr. Storz said. vention in Kansas City. livered the most controversiaj blast when he Bill Stewart, national program director Asked to specify the two most important charged that disc jockeys, station manage- for the Storz stations and convention co- factors in picking the platters, 54.7% of the ment and media buyers had abdicated ...
... " questions about decelopments in Oklahoma City. covered by Chief subject of trade speculations: a young dynamic station operator, long considered the torch bearer of the indepen- dents, whose 50,000-ualler, hOMA, suddenly moved in to pick up the.^BC Radio affiliation recently vacated by WK/ . The newsmaker: Todd Storz, president of Storz Broadcast- ing Co. a station group that includes ^ (JAM, Miami, WHB, Kansas City, WT1X, New Orleans, and WDGY Minneapolis. AM SIZED Storz, whose talents for shrewd showmanship, and business-build- ing promotional methods are widely respected in the radio industry, chuckled when ...
... Lawrence; Kentucky, Donald J. Horton, WVLK- listener advantages. Officers will be curred. He quoted Mr. Storz' letter as AM-TV Lexington; Louisiana, Clarence E. Faulk Jr. KRUS Ruston. elected at a second meeting to be held saying the KOMA operation as a net- Maine, Hal Dutch, WLAM Lewiston; Mary- early this month. work affiliate had been "unsuccessful land, Arnold Wilkes, WBAL -AM -TV Baltimore; Massachusetts, Earle G. Clement, WBET Brock- by any measure," though not necessar- ton; Michigan, Robert J. Coleman, Michigan Assn. of Broadcasters ...
... ' 21 NOVEMBER lOSS 40< copy • $S yoar . THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE To find the audience.. ANA SPEAKS look it up under "Storz Stations" OUT ON TV (each a best-seller in its own market) OBLIGATIONS Advertisers face the tv issues squarely; reject suggestion thev "get out of show business'* MINNEAPOLIS KANSAS OKLAHOMA Page 31 ST PAUL CITY CITY iT8 m y 8IUfW iv*f AutfkvttXM rtat-CSJKway What a buyer Ew PuWahtd wants to iearn e: from a station A5TORZ A STORZ A STORZ Page 34 STATION STATION STATION >0 How big is THL radio's audience NEW MIAMI COLUMBIA ORLEANS ...
... STATI ONS Common stock of Midland, totaling 52,000 WHB -AM -TV BUYS CHURCH'S KMBC- AM -TV; shares, is held as follows: Arthur B. Church, 20,000 shares; Mrs. Church, 17,500; trustees WHB ACQUIRED BY STORZ FAMILY for Virginia Peters, 2,500; trustees for Margaret C. Battison, 2,500 trustees for Arthur B. Kansas City ch. 9 sharetimers WHB -TV and KMBC -TV will merge as Church Jr. 1,875; Arthur B. Church Jr. 2,275; KMBC -TV in Cook Paint & Varnish Co. s purchase of Arthur B. Church Gerald L. Taylor, KMBC-TV vice president, properties for total consideration of ...
... N.Y. WFBL Syracuse, N.Y. WSYR Syracuse, N.Y. WHAZ Troy, N.Y. WBT Charlotte, N.C. WDAY Fargo, N.D. WLW Cincinnati WHK Cleveland WKYC Cleveland WCOL Columbus, Ohio `WOSU Columbus, Ohio WING Dayton, Ohio pedia. The family in its cozy parlor. (It is Mr. Storz started the idea at xowx- it be added that all ages do much the always wintertime in these photographs.) (Am) Omaha and broke it loose at WTIX- same thing. The new "national" influ- Father in his business clothes, Sis in (AM) New Orleans. One story ...
... "Look at "And this STORZ look at spot jump. SPONSOR, In 1955 350% above over 50% the above 1954." previous year." The three-station Storz income for the fiscal year 1955 was triple that of 1954, the first full year of operation. National spot income wae five times that of 1954, thirty times iHr* that of 1950, and a very healthy F 22.5% of total. The investment in SPONSOR was V more than tripled during 1955; wa forty times that of 1951! \ Storz, ever dynamic, continued to grow. WDGY in Minneapolis- St. Paul was added ...
... "They have a Storz Station there, don't they? That settles it for me!" In any of these 5 important markets .. you talk to the big audiences with the "Storz Station!" MINNEAPOLIS -ST. PAUL with WDGY It's . . . KANSAS CITY .. with WHB First per Hooper, very nearly unanimous. Hooper, Nielsen, Pulse first per area Nielsen, first per Area Pulse, first and a host of Twin Cities advertisers agree: per Metro Pulse. 87% renewal rate among Kan- WDGY has the big audience for those big re- sas City's biggest advertisers proves dynamic sults! See ...
... WQAM RAISED IN FINAL FCC ACTIONS transfer last Wednesday and Thursday, the suggestion was made that the FCC order a "general investigation of giveaways and con- After three votes, Commission avoids giveaway issue in Miami tests." No vote was taken on this, but it was Grants controversial WQAM sale from Knight interests to Storz agreed that commissioners would ponder the question during the month's recess and be pre- But agrees to consider general study of program balance pared to vote it up or down when the FCC re- convenes Aug. 29, or soon thereafter. At closing, acts on $13.6 million in transfers, over 150 cases ...
... lib personality programing will determine how long formula radio, top 40 or any other kind, will last. HOMES One fact in the convention developments struck me as interesting, and may be highly significant. I did not hear a single jockey who Aggregate of Quarter-Hour worked for any of the foremost formula groups, such as Storz, Homes tuned to WMAR-TV in Plough, McClendon, Kluge, etc. beef about the restrictive handicaps One Week Sign-on to Midnight of formula programing. Virtually all the beefing seemed to come NIELSEN Jan. 58 from jockeys working for stations who are the imitators of the imita- tors, i.e. stations who had only ...
... , and WHIG- AM-FM -TV, Dayton. With a keen mind and unbounded energy, he became a schoolteacher in his youth, although he had quit school at 16. His avid reading habits qualified him for a teacher's license. From teaching he moved into jour- nalism as a reporter on the Middletown EXECUTIVES of Storz Stations, concluding a four -day meeting in Cincinnati last (Ohio) Signal and then the Cincinnati En- weekend, heard President Todd Storz project a banner year for the group's four quirer where he wrote politics. After several radio stations. At the conference table (I to r) are Dale Moudy, engineering ...
... voting trustees in Radio KOWH, KOAD-FM Omaha, Neb. obtaining a final decision on studio promotion cam- Television of Baltimore Inc. The voting Granted assignment of license from location, which information it had paign, but lacked funds to finance trust is designed to maintain the pres- World Pub. Co. to Robert H. Storz, hoped to include in this request for it. Mr. Doerr had the answer, and ent balance of control as nearly as Mrs. Robert Storz and Todd Storz, d/b extension. Denied July 7. possible as Mid -Continent Broadcasting Co. for PLACED IN FILE Pathfinder says, in part: . ...
... the written lo to us foifow.1.tig our LJ.s following <Jur tribute tltí'bl.:l.t~ The rcs. uí:t of The result it. all is the of it mark- the: mark- "Yoo-Hoo," Sponsor, SroNsOR, May one on "Yoo-Hoo," to Todd Storz. • we. Todd Storz, wamt to we want t.o express e1~pt~ 4) 4) isis what makes it it so valuable to our thanks. our thanks. ing of ing (ff a slrOllg rand a. strong and swift swift current. ¢ .UHCJJ' f. broadcaster. the broadcaster. Color cht1t Color cll.rrcttt ...
... . They have a Storz Statk there, don't they? That / settles it for me! r • > \ / € ,r* -, \ k. In any of these 5 important markets .. you talk to the big audiences with the "Storz Station! " MINNEAPOLIS-ST. PAUL . . . with WDCY It's KANSAS CITY . . . with WHB First per Hooper, very nearly unanimous. Hooper, Nielsen, Pulse and a first per Area Nielsen, first per Area Pulse, first per host of Twin Cities advertisers agree: WDGY has the Metro Pulse. 87% renewal rate among Kansas City's big audience for ...
... - bution of feature films, according to executives "whose function it is to em- tional understanding, public service and Ilya Lopert, president of the company. ploy and disemploy producers." outstanding radio or tv writing. Animated Nebbishes' Gene Deitch Enters Peru Fremantle International Assoc. Inc. N.Y. has been named to Storz goes into Inc. N.Y. reports its first film sales in represent Herb Gardner, creator of the "nebbishes," for tv animation. Mr. pop record business Peru. Station Cia. Peruvana de Radio - difusion, S.A. in Lima purchased the Gardner's characters also appear in Storz Stations this month debuted as syndicated color ...
... e m ; they give-away promotions, has been highly successful. T h e pat- must learn to think in show terms, to work with all kinds tern has been rapidly spreading a r o u n d the country. (See of people and talent; suddenly they are doing big-style " T h e Storz Bombshell," M a y issue of T E L E V I S I O N M A G A Z I N E . ) p r o g r a m m i n g or at least trying to, on a so-called music- Those who are familiar with the exciting sounds that ...
... "How did Storz build his success and acceptance?" "Advanced programming ideas did it supplemented by an alert sales and promotion policy The sales policy was simple. It was based upon hard-hitting sales representation plus aggressive trade paper advertising. SPONSOR went to work for Storz in 1951 at a modest first-year salary of $280.50, the beginning of a long mutually-profitable relationship. With KOWH a solid success, in 1953 Storz bought WTIX, New Orleans, and put it under the experienced leadership of Fred Berthelsen. In May 1954, 10,000-watt WHB in Kansas City came into the fold, with youthful, dynamic George W. Armstrong at the ...
... sending him a signal. The listen- gates can be home for Monday programs. Gross radio revenues were substantially er is able to accept or reject our message Advance registration can be made with higher for the nine months of 1957 but tv on the same basis as he can consider any Bill Stewart, c/o Storz Stations, 820 Kil- revenues were down, "reflecting the sale of audio stimulus." patrick Bldg. Omaha 2, Neb. two unprofitable uhf stations and the ex- WCCO will report on its PS project "with- pected dislocation and expense of replacing in a few weeks," Mr. Haeg promises. ...
... closed circuit. WIP DEAL BREWS Philadelphia pi- Radio won't be alone in overall 1958 ing sums to those who drop out, FCC is oneer station WIP (established 1922) will gains (see above) if latest TvB estimates considering proposal by Comr. Fred W. pass from Gimbel Bros. to Todd Storz prove correct. These, worked up last week, Ford that such transactions be limited to ownership for about $2.5 million cash if anticipate net expenditures in television actual reimbursement for expenses. Spe- negotiations in progress past fortnight are time, talent and production will come to cifically, Ford proposal would require completed. Negotiations ...
... artistry in his haunting, sensitive inter- [ions (which includes WQAM) , died on pretation of the true meaning of the April 13, 1964. Berlin Wall. Burr Tillstrom's heart and Since Mr. Storz had attended the hands portrayed the depths of the wall's University of Nebraska and the uni- tragic separation of families and loved versity has a radio -television depart- ones. It left an enduring mark not only ment, Mr. Sandler, in a letter being sent on the television screen, but also on the to broadcasters, said: "It would be mind of the viewer. Mr. Tillstrom's ser- ...
... the current rate con- ations of accounts — retail and prod- fusion which is receiving considerable ct w ith retail accounts receiving the speculation in agency and rep circles iTTWaHJUrT*1 ' ocal rate and product-accounts the na- involves a point of law. Many agencies ional. use the standard 4A contract forms In the Storz h^t of "national rate ' which contain a "most favored nation" iccounts are: ales, beers and wines, clause. L nder it. an advertiser is en- WEJL automotive dealer associations, and re- titled to a refund or rebate if a station gional or zone ofiices of automotive ...
... New Business KOWH -KOAD SALE OZZIE, HARRIET (Continued from page 15) Rift With Silver Co. Storz Seeks Omaha Stations ALBERS MILLING Co. Seattle (Friskies canned dog food) , April 20 started FIVE year romance between In- SALE OF KOWH, Omaha inde- three weekly sponsorship of Elmer Peterson Newscasts on 12 NBC Western pendent, and its FM affiliate, ternational Silver Co. Meriden, stations. Contract is for 62 weeks. Conn. and Ozzie and Harriet Nel- KOAD, by the World Pub. Co. (Omaha World Herald) to Mid - son, is heading for the rocks, as- GRUNTAL & Co. New ...
... Hawthorne says the DJA has serious debate produces code of ethics won the support of a number of broad- The First Annual Membership Meet- in 96 -point type across the front page casters whose stations specialize in d.j. ing of the Disc Jockey Assn. April 9- of his daily newspaper has to wonder programming. Todd Storz, president 10 in Minneapolis was a far cry from what caused the change in climate of the Storz stations; Lionel Baxter, ex- the riotous Second Annual Radio Pro- from the disc jockeys' gatherings in ecutive vice president of the Storer sta- gramming and Pop Music Disc Jockey 1959 and 1960. The ...
... why does this radio sound different in Kansas City and St. Louis? because of Storz Storz Station concepts with a regional flair give (Reference: Every survey taken during that period.) KXOK the largest audience of any independent St. Storz Station concepts (originally a product of the Louis radio station. (Reference: Pulse) Heart of America) .. make radio different and Storz Station concepts with a regional flair have more productive for advertisers .. not only in given WHB nine consecutive years of unrelieved, St. Louis and Kansas City .. but in four other unchallenged dominance of the Kansas City area. leading ...
... . Samuels or paperback books or do-it-your- president self projects or sex. Thank God we WKAZ, Charleston, W. Va. know it isn't newspapers! I don't think we're going to get VIEWPOINT the audience back to radio unless we offer something positive. By positive I mean a specific program I'm the new Todd Storz! at a specific time and of a nature that will compel people to listen. I'm not sure yet just what kind A dozen years or so ago a new dollar volume, radio has been of programs will have positive ap- name hurst like Gang-Busters steadily losing audience. We're all peal to potential radio listeners ...
... Glad to hear they have a Storz Station there. Makes buying that much simpler. r G :i : ... rs: In any of these 5 important markets. you talk to the big audiences with the " Storz Station!" MINNEAPOLIS -ST. PAUL .. with WDGY. vertisvrs proves dynamic sales power. See JOHN BLAIR or WHB GM GEORGE W. It's very nearly unanimous. Hooper, Niel- sen, Pulse and a host of Twin Cities adver- ARMSTRONG. tisers agree: WDGY has the big audience NEW ORLEANS .. with WTIX. Still rock- for those big results! See JOHN BLAIR or eting ...
... STATION AND CABLE TRADING owns wvIC -AM -FM East Lansing, Mich. Storz Broadcasting, headed by Robert million. Chester Tart, former vice president of Storz, sold all its radio properties last year, O Jeffrey Chandler, owner of KKOS(F John Blair & Co. led a group that bought with the most expensive going to Shamrock Carlsbad, Calif. bought KMLO(AM) Vis KMBY(FM) Seaside, Calif. for $1,050,000 Broadcasting, Burbank, Calif. -based station Calif. from Gene Alfred for $2 million. from Stoddard Johnston. group of two AM's, six FM's and five TV's Jim Gabbert, former president of ...
... STATIONS CONTINUED Storz Sets D.J. Meeting Date, Country & Western Disc Jockey Festival to States Interest in New Station be held Nov. 21 -22 under sponsorship of TURNABOUT ON TIME WSM Nashville. Matthew J. Culligan, NBC The second annual Pop Music Disc Radio executive vice president, will be the WSM Nashville this year finds it- Jockey Convention and Seminar will be held main broadcasting speaker, according to self in the quantity timebuying busi- in Miami Beach, May 29-31. Plans were Bob Cooper, WSM general manager. The ness-on an opposition station, WSIX finalized at a meeting of Storz stations Nashville festival will celebrate the 33rd ...
... the morning and Orna- edited by Yale Roe best -written thing of its type I've ever ha in the evening, but some tribute besides the imitative should be paid seen. You really got a hold on the Seventeen prominent broadcasters draw upon business. Well done, etc. I expect re- Messrs. McLendon and Storz. Frank Proctor, program director, WATI(AM) thetr extensive experi- prints of the whole issue to be in circu- ence to present a com- Indianapolis. lation for a long time to come.* prehensive view of the practical aspects of television. Examines, in detail, the realities It's ...
... Detroit by next October. i/Al'Gsor Negotiations are under way with stations in those markets, it was pointed out. WPIX, New York Daily News station, is expected to be the outlet in that city. Mr. Quaal emphasized that at the outset "we will crawl before we try to walk." Storz in Syndication For the first time, a perfectly tailored signal for all of With Connolly Series Northeast Michigan. To Flint add Saginaw, Bay City, and THE Storz Stations have entered the na- tional radio program syndication field with the rich Thumb Area, plus the heart of Michigan's vacation - signing of an exclusive ...
... va - a d"o r ; t M Nfl WS i- Jack Thayer, of W'DGY, .MinneapoHs-St. Paul, is perhajis the first full-fledged disk a*r joeke\ iu a major market to move over- night from his turutahle to the general manager's office, hast week. Todd Storz, president of Storz Stations of which I ^ DGY is one, named That er to the gen- cra WAY OUT l manager jiost to sueeeed Stephen ha- hunski who resigned to become a vice president at ABC. Thayer will assume the new position on 3 Julv. In the Twin Cities, Thayer has been a ...
... share time WHB -TV with KMBC -TV into a at 23d and Topping Sts. is now underway and fulltime operation on ch. 9 as KMBC -TV. In turn, FCC approved Cook's sale of WHB completion is expected late this summer, the announcement said. New 50 -kw RCA transmit- radio for $400,000 to Todd Storz and family ter, equipped for color, is due July 15. (see separate story) . The KMBC sale to Cook also includes sister Cook Paint & Varnish Co. entered the broad- station KFRM Concordia, Kan. casting field in 1930 when it bought WHB In a joint statement, Don Davis and ...
... of the con These are radio's disk jockeys meeting vention picture. Seminars on practi for their first annual Pop Music D. J. cally every subject allied to disk jock Convention and Seminar. eys and radio are being held and th The convention, brought about top platter-spinners of the nation ar through the efforts of the Storz Sta- exchanging opinions and developin Convention planners: (1 . to r.) Robert tions, has also attracted an estimated ideas that may well have a widespread Tilton, Storz dir. engineering; Jack Thayer, 850 industry figures whose destinies influence on spot radio advertising fo gen. mgr W'DGY, Minneapolis; ...
... tal feature of the week i PULLING power of radio was demonstrated fortnight ago by KOWH Omaha with a treasure hunt that drew 10,000 prize -seek- ers -and, not incidentally, an un- expected arrest for General Man- ager Todd Storz. The station asked participants to write in for stickers in advance of the contest and to fasten them to the back of their cars. KOWH and maybe we could con- offered prizes of $50, $100 and $250 for lucky finders. tinue the parallel with The contest got underway Oct. "from this day forward." 21 at 2 p.m. and continued for three ...
... -tv and Takes Over Burke Adv. Seattle representatives attended the fifth annual effect a "doubling of the previous budget." workshop in that city's Leamington Hotel. Grant Adv. Inc. continued its merger - A fortnight ago, DDB picked up the Benson and- expansion program last week, with the Key speakers were Todd Storz, president of & Hedges cigarette account, billing $400: absorption of Burke Co. Adv. Seattle, the Storz Stations; William F. O'Dell, presi- 000 [ADVERTISERS & AGENCIES, April 14] . and the creation of a new northwest office. dent of Market Facts Inc. Chicago; Owen Advertising ...
... couple was interviewed by the station. George W. Armstrong, formerly bedfast with a broken ankle and was still WHB manager, is now vice president and gen- newsmen, radio and tv reporters. recuperating from a cancer operation. eral manager of WHB. Plaudits have rolled in to KMA and to Mr. Robert Storz stated that, "the new align- Using the facilities of KMA and its com- Mr. May. One which the station considers panion KMTV (TV) Omaha, and with the aid of the Omaha Associated Press Bureau which filed the story on a national wire-the - typical came from WSM Nashville. It ...
... APRIL 1 • ft 7 J0 i AO* Copy cftlO • y r i D.-^ O 7 .1 1 .si^vi y o r< > L THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE 3lad to hear they have i Storz Station there. BROADCASTERS Vlakesbuying that much simpler. ARE MISSING % THE BOAT!.\ T\ ''radio hu. me — out- m look is rosy. Rut Proad- casiers who disregard f* \ ^ warnings from admen won t gel their share Page 29 \ m \ What's new in television dany of these five important markets .. commercials? Page 36 701 talk to ...
... what's an influencible? A listener. Specifically, a Storz radio listener. Influencibles are the "in- touch" young moderns with ideas .. buying ideas. It stands to reason that when you talk to the greatest number of people in a given market, your product or service gets known, and bought, faster. Got something to sell? Influence the influencibles: On a Storz station you get action where it counts-in sales. @ 1965 Storz Broadcasting Co. Inc. STORZ B WDGY Minneapolis -St. Paul (Blair) KXOK St. Louis (AM Sales) WHB Kansas City (Blair) WTIX New Orleans (Eastman ...
... what is an ipfiuencib1e . A listener. Specifically, a Storz radio listener. Influencibles are the "in- touch" young moderns with ideas .. buying ideas. It stands to reason that when you talk to the greatest number of people in a given market, your product or service gets known, and bought, faster. Got something to sell? Influence the influencibles'` On a Storz station you get action where it counts -in sales. ( 1965 Storz Broadcasting Co. Inc. STORZ 8 WDGY Minneapolis -St. Paul (Blair) KXOK St. Louis (AM Sales) WHB Kansas City (Blair) WTIX New ...
... Todd Storz lit a fire in Omaha when he bought KOWH." Back in 49 KOWH was small and unknown; it needed the guiding hand of a dynamic personality.. new ideas, new programing, new business. A made-to-order buy for Todd Storz and his "New Look" in radio. So he bought it. Almost immediately, the station took on new life as the Storz concept came into sharp focus, and the first Storz radio operation, aided by strong national advertising, became known in the far-flung corners of the nation. It was the start of one of radio's most amazing success stories — a SUCCeSS that grew ...
... what is an iii.fiuencjb1e A listener. Specifically, a Storz radio listener. Influencibles are the "in- touch" young moderns with ideas .. buying ideas. It stands to reason that when you talk to the greatest number of people in a given market, your product or service gets known, and bought, faster. Got something to sell? Influence the influencibles" On a Storz station you get action where it counts -in sales. 01965 Storz Broadcasting Co. inc. 8 STORZ WDGY Minneapolis -St. Paul (Blair) KXOK St. Louis (RAR, Inc.) WHB Kansas City (Blair) WTIX New Orleans ...
... The Storz Stations cordially invite your attendance and participation in the first annual Disc Jockey Convention Programming Seminar Muelebach Hotel, Kansas City NO COST TO YOU FOR ANY OF THE FUNCTIONS REGISTRATION IS GRATIS .. .. including Saturday night's banquet, and the and is open to all talent- packed "All -Star Show" which follows im- Disc Jockeys mediately. These are completely under -written by Program Directors America's leading record companies. Thus, your ex- Record Industry penditures will be limited to transportation Management Personnel and hotel accommodations. Broadcasting Industry Management Personnel ARRIVE SATURDAY, IF YOU PREFER You're welcome to the Friday cocktail party, but the ...
... Rubicam, Standard Oil of Ohio and Tide (later Associated Oil Co. His agency ojiened 3 \Iay with about $20 million in V/ billings. Houston says it's so modern it uses Ch fnnel 17 IBM machines in its media department. DECAT R, ILLINOIS 1 *ConIan port, January, 1954 Totltl Storz. general manager of KOITH, NATION' REPRESENTATIVES Omaha, with his father Robert Storz will assume ownership of (l llli, Kansas City, pending FCC GEO. W. approval. The Storzes pay $100,000 cosh for the 10 kw. station on 710 kc.— one of city's oldest .CLARK stations, founded in ...
... THE STORZ BOMBSHELL Few events of recent years have generated such excitement and discussion in the field of radio as has the sensational rise of the Todd Storz stations. H e r e is a detailed analysis of the Storz operation. I t describes his p r o v o c a t i v e p r o g r a m "formula" , reveals the thinking behind the controversial promotions, and reviews the competitive struggle in the various Storz markets. ...
... AND RADIO TV networks shuffle lineup to reinforce weak spots. p27 Advertisers told they can't afford to overlook color. p34 FCC's radio birth control pill is a big dud. p54 Congress, Carnegie group want some ETV answers. p55 COMPLETE INDEX PAGE 7 What is an influenclble 2 A potential customer who lis- tens to Storz radio. An influ- encible is a modern young adult, probably married, most certainly with buying power and a need and desire to buy many products and services. Storz radio effectively reaches more of these potential cus- tomers who are forming life- time buying habits. Influence the Influencibles. Get the re ...
... has added freshened continuously." The impression the station is trying significance because the wheel of to build is "warm companionship music programming has taken almost Majority of People and friendly, courteous service," a full turn at WEW. In 1937, it KEX indicated in its reply. adopted a variety station approach Todd Storz, president of the Storz A popular trend in music today is with emphasis on old- fashioned hill- Stations of four outlets, declares, the programming of current hit billy music. This lasted until 1951 "Our desire is that our stations shall tunes. One such station is KEXO when the format was changed ...
... Is atest of the FCC's program authority in the future? p35 Pulsebeat at TFE: search was on for first -run color. p106 ABC -TV's fourth commercial restricted to Batcave. p38 ABC -ITT stress competitive benefits in merger filing. p66 COMPLETE INDEX PACE 7 What is an influenclble A potential customer who lis- tens to Storz radio. An influ- encible is a modern young adult, probably married, most certainly with buying power and a need and desire to buy many products and services. Storz radio effectively reaches more of these potential cus- tomers who are forming life- time buying habits. Influence the Influencibles. Get the re ...
... What is an influencible 2 A potential customer who listens to Storz radio. An influencible is a modern young adult, probably married, most certainly with buying power and a need and desire to buy many products and serv- ices. Storz radio effectively reaches more of these potential customers who are forming lifetime buying habits. Influence the Influencibles © . Get the re- sponse you want with Storz radio. 1965 Storz Broadcasting Co. Inc. WDGY Minneapolis -St. Paul WHB Kansas City KOMA Oklahoma City (Blair) (Blair) (Blair) KXOK St. Louis WTIX New Orleans WQAM Miami (AM Sales) (Eastman) ( ...
... What is an influenclblem 2 A potential customer who listens to Storz radio. An influencible is a modern young adult, probably married, most certainly with buying power and a need and desire to buy many products and serv- ices. Storz radio effectively reaches more of these potential customers who are forming lifetime buying habits. Influence the Influencibles © . Get the re- sponse you want with Storz radio. © 1965 Storz Broadcasting Co. Inc. WDGY Minneapolis -St. Paul WHB Kansas City KOMA Oklahoma City (Blair) (Blair) (Blair) KXOK St. Louis WTIX New Orleans WQAM Miami (AM Sales) (Eastman) ...
... What is an 1lUenlle, 2 A potential customer who listens to Storz radio. An influencible is a modern young adult, probably married, most certainly with buying power and a need and desire to buy many products and serv- ices. Storz radio effectively reaches more of these potential customers who are forming lifetime buying habits. Influence the Influencibles " . Get the re- sponse you want with Storz radio. 1965 Storz Broadcasting co. Inc. WDGY Minneapolis -St. Paul WHB Kansas City KOMA Oklahoma City (Blair) (Blair) (Blair) KXOK St. Louis WTIX New Orleans WOAM Miami RAR. Inca (Eastman) ( ...
... What is an 1nf]UenC1ÌJle A potential customer who listens to Storz radio. An influencible is a modern young adult, probably married, most certainly with buying power and a need and desire to buy many products and serv- ices. Storz radio effectively reaches more of these potential customers who are forming lifetime buying habits. Influence the Influencibles © . Get the re- sponse you want with Storz radio. © 1965 Storz Broadcasting Co. Inc. WDGY Minneapolis-St. Paul WHB Kansas City KOMA Oklahoma City (Blair) (Blair) (Blair) KXOK St. Louis WTIX New Orleans WQAM Miami (AM Sales) (Eastman) ...
... , SDX, Headliners Page 44 E1a01 .9 R413 xro2$ RaeaGzel $18 million in sales pass FCC Page 56 a8>TtoO eptsdupuJOw Petry urges lower night radio rates Page 103 PhORN1NGS1DE COLLEGE LIBRARY as3w! . IN ANY OF THESE FIVE IMPORTANT MARKETS . . "Did you notice the YOU TALK TO new ratings on that Storz Station ?" "Yes. In fact, all THE BIGGEST AUDIENCE 5 Storz Stations WITH THE have first place "STORZ STATION "! audience stories." MINNEAPOLIS -ST. PAUL .. with WDGY Latest Trendex puts WDGY first! Whether you prefer Pulse, proves dynamic sales power. Sec John George W. ...
... TV," but it was only a few months before he of offending some of his television col- leagues, he makes his enthusiasm clear: bias toward radio was moved into television. It was at KCMG that Mr. Croninger "All the good folks in the broadcasting vision production and programing and first met Todd Storz, a "brilliant" business are really radio people. They minored in business administration. broadcaster for whom he developed a may just be dislocated." Subsequently, Mr. Croninger enrolled lasting admiration. But the man who The man who manages six AM and in law school, three times. "Each time ...
... JJ What is an influencibley 2 A potential customer who listens to Storz radio. An influencible is a modern young adult, probably married, most certainly with buying power and a need and desire to buy many products and serv- ices. Storz radio effectively reaches more of these potential customers who are forming lifetime buying habits. Influence the Influencibles © . Get the re- sponse you want with Storz radio. © 1965 Storz Broadcasting Co. Inc. WDGY Minneapolis-St. Paul WHB Kansas City KOMA Oklahoma City (Blair) (Blair) (Blair) KXOK St. Louis WTIX New Orleans WQAM Miami (AM Sales) (Eastman) ...
... In Miami — a runaway — without a give'away! N * £ . t ^ '4 v WQAM leaps to 1st place in audience after less than 3 months of Storz programming That's how fast listeninjz habits have chan<re(l in Miami as a result of less than 3 months of "Storz NEW HOOPER* SAYS WQAM IS Station" programming' And it's a decisive first place with a pace-setting 20.OS in the morning and a eon- EVEN FURTHER AHEAD, ALL DAY: vineing 32.OS in the afternoon And it was accom- plished without a single give-away, and without any WQAM 29.8% contest requiring listeners to he tuned ...
... What is an 1nfluenC1ÌJle 2 A potential customer who listens to Storz radio. An influencible is a modern young adult, probably married, most certainly with buying power and a need and desire to buy many products and serv- ices. Storz radio effectively reaches more of these potential customers who are forming lifetime buying habits. Influence the Influencibles" . Get the re- sponse you want with Storz radio. G 1965 Storz Broadcasting Co. Inc. WDGY Minneapolis-St. Paul WHB Kansas City KOMA Oklahoma City IBla,rl (Blair) (Blair) KXOK St. Louis WTIX New Orleans WQAM Miami [R.A.R. Inc.[ (Eastman) (Bla ...
... 0 N x 1 W O THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE IS NETWORK I 4 Cc *• RADIO'S BOOM HURTING SPOT? Spot is gaining, hut it could grow fa-ler, say its talesmen. They feel net radio K huild- ing In ttnderprieing Page 25 Did you notice the new ratings on that Storz Station?" fes. In tact, all r 5 Storz Stations How spot radio hove first place helped launch the Viscount Page 28 any of these five important markets you talk to the biggest audience with . . "he Storz Stations"! Kansas City's hiyyest advertisers proves dy- nainie sales power. See .lohn ...
... XVOV 404 a copy •$8 a year RON SOR THE MAGAZINE RADIO/TV ADVERTISERS USE TA ^< 7 E STORZ STATIONS m RADIO/TV GETS SET FOR BIG let more mileage CAMPAIGN for your money . . . Convention coverage headaches have already FILL ER UP AT THE STORZ STATIONS begun for the networks [each preferred in its market") and their advertisers Page 31 Nighttime radio is showing WHB comeback signs koma Page 34 OKLAHOMA City I Who's who in media at • n the top ten X 1 Page 36 r r e ans The SPONSOR'S WQAM M 1AM STORZ semi-annual index Stations -2nd half 1959 today's Radio for today's ...
... titxtion at hxal level were u-ed lo buy time to advertise Slorz Stations have set up rules, which, if adopted national brands at retail dealer ad rales. Among the univer-allx. will safeguard the sxsteni for all clients. or regional accounts rates ranging up ucts. (7 ) Publishers. (8 ) Transporta- Storz says, "While we realize that to as high as 75% less than national tion companies and facilities operating this move may cost us considerable advertisers pay have been many. .Na- generally in interstate commerce. billing in the immediate future, we are tional accounts and their agencies were • Will pay local rates ...
... nighttime tv and daytime radio tions and cosmetics." stations that service them. and using the Nielsen pocket -piece for January- February 1953 as its source, the booklet re- ports that the average daytime radio program ton revealed, for Interstate to distribute severa has a Nielsen rating of 4.5 to a 27.7 for the Storz Hits at Pulse, average evening tv show, or a one -to -six pro- other "top caliber" half -hour packages under its new expanded program in addition to 26 feature portion. But ABC points out, the radio rating Hooper Differences films. is based on all radio homes, the tv rating on ...
... H. L. Corley tr/as Corley estimated cost $4,100. Principals: A. partners receive 10% interest as com- ment of license from World Pub. Co. Radio and Sound Service to Earnest H. Kovlan, 50% owner Kovlan Bros. pensation for monies spent for legal to Robert H. Storz and Todd Storz M. Cooper and Rembert O. Coyle for coin operated music machines, gen- and engineering service in securing d/b as Mid- Continent Broadcasting Co. $15.000. Mr. Coyle and Mr. Rembert eral manager, 50%; J. D. Sinyard, ex- permit ...
... a day or two after KPBI got on the air. William E. Pierson, president, KPBI(FM) Denver. Bureaus New York: 444 Madison Avenue, 10022. Tele- phone: 212Plaza 5 -8354. DAYTONA BEACH EDITORIAL Dian-roe: Rufus Crater: SENIOR David Berlyn, Rocco Famighetti; Memorial fund for Storz EDITOss: ASSOCIATE EDITOR: John Gardiner; STAFF CAPE KENNEDY WRITERS: Ellen R. McCormick, John O'Hara: ASSISTANT: Frances Bonovitch. EDITOR: May I first thank you very NATIONAL SALES MANAGER: Warren W. Mid- the Mid -Florida Urban Complex much for the great publicity you gave dleton; INSTITUTIONAL SALES ...
... of radio broad- r tional sales and drop its present national casting will be explored by Westing- and its assets taken into Mid -Continent. On representatives. house Broadcasting Co. during man- May 26 Mid -Continent's name was changed WBC operates six radio and five tv sta- agement meetings in French Lick, to Storz Broadcasting Co. tions in top U. S. markets. The radio outlets Ind. opening tomorrow (Tuesday) are independents; the tv stations, network and continuing through Friday. WBC WTRL Sales Jump 105% in Year affiliates. All rank among leading commer- held a similar meeting for the com- cial ...
... OPEN MIKE Support for memorial EDITOR: AS ONE WHO HAS PROSPERED THROUGH APPLICATION OF THE TODD STORZ CONCEPT, I HEARTILY ENDORSE JACK SANDLER'S SUGGESTION (BROAD- CASTING, MAY 11) OF A FITTING MEMO- RIAL TO THAT GREAT BROADCASTER: Charles A. Sprague, vice president and operations manager, WLAV Grand Rap- ids, Mich. EDITOR: .. Todd Storz was ridiculed, but no less feared, when he took over wnoY.. He breathed a whole new life into both the state of the art and the Twin Cities that remains today. I know. I worked for his competition. He was equally disliked in Oklahoma City ...
... magazine radio and tv advertisers use 15 ItCTOBER 1956 RECEIVED FEATURE FILM'S Storz Sta/tion.sSCT'5 ISbci IMPACT ON TV page 27 St sttias ori?0 GtN£R IL ' Is auto spot a ModeM? MINNEAPOLIS-ST. PAUL Now in" first place, per all-day Hooper average! Spectacular page 30 growth per latest Nielsen, and per latest Pulse. Talk to JOHN I>LAIR or WDGY CM Steve Labunski. ftie customers S:¥ OMAHA Elvis can deliver Now in its sixth year of first place dominance. Latest Hooper — 47.7% . First on latest Pulse and latest Trendex, in all time page 32 periods. Contact ADAM ...
... Broadcasting Publications Inc. Sol Taishoff Maury Long Edwin H. James President Via President Vico Prosidont "Been hearing a lot about Storz Stations. Which ones we using?" In any of these 5 important markets . . . you talk to the big audiences with the "Storz Station "! MINNEAPOLIS -ST. PAUL .. with WDGY. advertisers proves dynamic sales power. January, 1957 Trendex puts WDGY first! See JOHN BLAIR or WHB GM GEORGE Hooper, Nielsen, Pulse and a host of Twin W. ARMSTRONG. Cities advertisers agree that WDGY has the big audience for those big results! See NEW ORLEANS .. with ...
... , WBBB Burlington, N. C. ership issues. Major television networks were not represented on the guest list. people at this time to replace Messrs. Schilling Among guests were George B. Storer and George B. Storer Jr. Storer Broadcasting Co.; $3 MILLION IN SALES and Goldenberg at WHB. Todd Storz, Mid -Continent general manager, Chris Witting and John Steen, Westinghouse FILED BEFORE FCC would devote fulltime to WHB for the initial Broadcasting Co.; A. Earl Cullum Jr. consult- period after FCC approval to the purchase, the ant; Robert D. Swezey, WDSU -TV New Or- Applications concern merger ...
... "Evaluation of Sta- which is optically reduced to 16 mm. registration double that of last year's tion Promotion" -Bob Adams, WAKE What the development amounts to: "We initial gathering at Kansas City. Atlanta; Paul Cowley, WKLO Louis- applied 1959 techniques to a `lost art' Sponsored by the Storz Stations, the ville; Harvey Glascock, WHK Cleve- of kinescope recording. For the past convention will tackle such industry land, and Duncan Mounsey, WPTR four years tv recording has not been topics as network vs independent radio, Albany. "Too Many Record Releases ?" receiving any attention." ratings ...
... , their integrity and finally to ords. "Friendship helps, but very Deejays' Responsibility By no their pocketbooks. Gift of television seldom will a deejay play a record means do all stations transfer the selec- sets, expense-paid vacations, boats, out of friendship if he doesn't think tion process to committees. The Storz cars and what -have -you are clearly as his listeners will like it. And we don Stations, one of the most successful much a bribe as outright cash. Storz want them to. If the deejays turn down independent groups, feels selection is policy expressly forbids our people our records we're happy because this the ...
... In Miami — a runaway — without a give'away! W JAM leaps to 1st place in audience after less than 3 months of Storz programming That "s how fast listening habits havo Siaiwnl in Miami as a result of less than 3 months of "Storz HOOPER* SAYS: Station" pro^ramminjj: . And it's a decisive first place A DECISIVE FIRST, ALL DAY: 1 with a pace-setting 24.d ® in the morning and a eon- WQAM 28.4^r vim 31.8'4 in the afternoon Already a fine buy to Station "A " ' IS.37r Station "J5" .16.2% heyin withiAVQAM is now Ihr buy in Miami ...
... 1 7-JANUARY 18Se 20¢ • copy • $3 • year en hearing a lot WILL MEDIA ut the Storz Stations. we AND MARKETING ng?" BLEND? SPONSOR studies the changing media mar- keting set-up in today's agencies and what may happen in the future Page 29 Merchandise your tv star to sell your products Page 32 Tv Basics: Fall I net shows at the wl-with KOMA, Oklahoma City- WTIX, New Orleans . New 52-count1' Arca ne 1 rcsre S markets where all you have l'ulse shows \\ 'TIX first 360 out of 360 L{hours; first morning, afternoon, evening. 2,500,000 halfway ...
... Advertisement T. I story board A column sponsored by one of the leading film producers in television SARRA N E W YORK: 200 EAST 56TH STREET C H I C A G O : 16 EAST O N T A R I O STREET An entertaining jingle tells the viewers to "Have A Storz" in these highly imaginative commer- cials by SARRA. Animation and stop-motion techniques are used to emphasize calorie control and the satisfying bitter-free taste of Storz Beer. The reminder to buy Storz in bottles, cans or a convenient 6-Pack ends the sell. Produced by SARRA for Storz Brewing Company through Bozell & Jacobs, Inc. SARRA ...
... basis, although certain members of when he learned CBS was scheduled to tele- contract stage last weekend was projected Commission feel that consideration on such cast his address. Now entire speech has to sale of KOWH Omaha, first station in meager knowledge is exceedingly danger- be written so public viewers won't be be- Todd Storz group, to William Buckley, ous and premature. fuddled by esoterics of broadcasting and publisher of National Weekly, New York BT such trade jargon as Sec. 315, Sec. 309 (b ) , distributed newsletter, and associates, for BRIGHTER DAY Daytime television allocations, uhf, vhf, etc. etc. ...
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