The Arbitron (now Nielsen) Diary: |
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Nielsen still uses them in markets 51 and smaller |
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The diary is still
used in markets 51-300 by Arbitron, since the
methodology is accredited
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| The diary covers one week of radio listening and there is one given for each member of a household | This book explains the diary method as it was implemented in the Pre-PPM era. Click on the cover above to read the whole document in PDF form. | |||
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How to fill in a Diary Participants get precise instructions on how to fill in their diary. They are told to show the time, name of station or other identifier, and location of listening for each day of the week. |
One of the seven daily
pages. Note how simple it is for a listener of any age or education to correctly indicate what they listened to throughout the day. |
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| Supervisor area at the Arbitron diary placement call center in Columbia where diary keepers are recruited | Another view of the diary processing center in Columbia. This is the area where hard to credit diary entries are validated by callback. | |||
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| The Arbitron building in Columbia, MD. Diary service subscribers can visit and review the diaries for their market. | Here is the "Welcome" message board for the stations visiting on one date. I was representing the HBC stations in San Diego and LA as well as Arso Radio from Puerto Rico. | |||
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| Computer set up to review Los Angeles | And one for the Puerto Rico review | |||
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A series of FAQ-like articles was issued in the mid-2000's by Dr. Ed Cohen of Arbitron. Click on any of them to read Dr. Ed's insights into the diary survey world. There are articles about Proportionality, Minority Measurement and Wobble. |
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