Bookshelf: Ratings and Audience Research

Search Broadcast
Industry Books

Books related to radio and TV ratings, survey techniques and ratings usage / reliability

Bookshelf
Categories
Click on an Icon to Visit

Biography & Careers
The stories of the people who created and built the broadcast industry

History of Television
Books about TV's history from the 30's to the new Millennium

History of Radio
Books about the history of programming, operations and engineering

Radio Programming
(And Operations)
Books station programabout ming and operations.

Business
The business side of broadcasting:: management, sales and programming

Commentary
Opinions, critiques, forecasts and
theories about broadcasting

Ratings and research
Books and publications about radio and TV research and ratings

The Enjoyment of Radio And Television
Books about understanding and enjoying electronic media

The Listener Experience
How to listen, understanding technology, stars of radio and programs

Education & Training
Books for students of radio & TV as a career.

Regulation & Legal
Government regulation, FCC rules and general outside factors affecting broadcasting.

Radio Research
and Ratings
Books about radio and media research.

News & Editorializing
Books about news gathering and reporting in the electronic media.

<center><h2>WLW</h2><hr><h3>The Nation's Station</h3><hr><img src="Archive-Station-Albums/Covers/WLW.jpg">

Radio & TV Stations
Books about the history of stations and broadcasting groups.

Short Wave Radio
Books and booklets about shortwave and listener hobbies about this service.

Directory Collection
Directories from the 1930's to today
RBR, Inside Radio, Kagan, Keyes, Data World

The Radio Station
The earliest editions of Michael Keith's "gold standard" text on radio, 1986-1997

Audio


Mass Media Research Wimmer 5th 1997	Mass Media Research Wimmer Dominick 2nd 1983

C E Hooper Day Part Recall vs Coincidental 1941	Recommended Standards for Radio and TV Program Audience ARF 1954	Mass Media Research Wimmer 1st 1983	Mass Media Research Wimmer 3rd 1991	Mass Media Research Wimmer 4th 1994

Greater Prosperity Through Marketing Research A C Nielsen 1964	Measurement In Radio Lumley 1934	Qualitative Analysis of Radio Listening Sandage 1949	Radio and the Printed Page	Audience Ratings A Primer for Non Commercial Radio 1986

Ratings Analysis Webster et. al. 2nd Edition 2000	Ratings Analysis by Webber & Lichty 1st Edon1991	Television Audiences & Cultural Studies Morley 1992	Audience Ratings Beville 1988	Cable-Audience-Methodology-1983

Handbook of Radio and TV Broadcasting Fletcher 1981	Introduction to Mass Communications Research Nafziger & White 1963	Broadcasting Research Methods Domenich & Fletcher 1985	Rules of the Ratings Game Balon NAB 1988	Milestones In Mass Communication Research Lowery De Fleur 1972

Radio Audience Measurement C. E. Hooper and Matthew Chappell 1944	Qualitative Analysis of Radio Listening Sandage University of Illinois	Greater Prosperity through Marketing Research 1964 An address by Arthur C. Nielsen for the Newcomen Society	Radio Research 1941 Frank Stanton and Paul Lazarsfeld The state of radio research	Radio Research 1942-1943 Second volume of the Stanton / Lazarsfeld collaboration on the state of radio research.

The People Look at Radio An analysis of a National Association of Broadcasters study of radio listening in America	Hoop of Hooperatings Biography of ratings pioneer C E Hooper	ARB Replication Study 1974 Verification of sample size and reliability	Arbitron Replication Study II Update to 1974 Replication and Reliability study	Communications Research 1948-1949 A further examination of the state of media research and part of the 40's publications by Lazarsfeld and CBS's Frank Stanton

The People Look at Radio... Again Paul Lazarsfield analyzes another study of radio listening two years after the first one.	ARB Ratings Report San Francisco ratings as sample of early 70's ratings report	Nielsen Seattle TV Example of 1970's TV ratings	Nielsen TV Questions Brochure with answers to common questions about TV ratings.	Arbitron Programmers Guide How to use ratings

Nielsen Television An explanation of TV ratings for the layman.	Radio and the Printed Page Paul Lazersfeld's book on evaluation of the radio medium vs. print media 1940