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Mass Media Research
Wimmer
5th 1997 |
Mass Media Research
Wimmer Dominick 2nd
1983 |
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C E Hooper Day Part
Recall vs
Coincidental
1941 |
Recommended
Standards for Radio
and TV Program
Audience ARF 1954 |
Mass Media Research
Wimmer
1st 1983 |
Mass Media Research
Wimmer
3rd 1991 |
Mass Media Research
Wimmer
4th 1994 |
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Greater Prosperity
Through Marketing
Research A C Nielsen
1964 |
Measurement In Radio
Lumley 1934 |
Qualitative Analysis
of Radio Listening
Sandage 1949 |
Radio and the
Printed Page |
Audience Ratings A
Primer for Non
Commercial Radio
1986 |
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Ratings Analysis
Webster et. al.
2nd Edition 2000 |
Ratings Analysis by
Webber &
Lichty
1st Edon1991 |
Television Audiences
& Cultural Studies
Morley 1992 |
Audience Ratings
Beville 1988 |
Cable-Audience-Methodology-1983 |
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Handbook of Radio
and TV Broadcasting
Fletcher
1981 |
Introduction to Mass
Communications Research
Nafziger & White
1963 |
Broadcasting
Research Methods
Domenich & Fletcher
1985 |
Rules of the Ratings
Game
Balon
NAB 1988 |
Milestones In Mass
Communication Research
Lowery De Fleur
1972 |
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Radio Audience
Measurement
C. E. Hooper and
Matthew Chappell
1944 |
Qualitative Analysis
of Radio Listening
Sandage
University of Illinois |
Greater Prosperity
through Marketing Research
1964
An address by Arthur C.
Nielsen for the Newcomen
Society |
Radio Research
1941
Frank Stanton and Paul Lazarsfeld
The state of
radio research |
Radio Research
1942-1943
Second volume of the Stanton
/ Lazarsfeld collaboration on
the state of radio research. |
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The People Look at
Radio
An analysis of a
National Association of
Broadcasters study of radio
listening in America |
Hoop of Hooperatings
Biography of ratings pioneer
C E Hooper |
ARB Replication
Study 1974
Verification of sample size
and reliability |
Arbitron Replication
Study II
Update to 1974 Replication
and Reliability study |
Communications
Research 1948-1949
A further examination of the
state of media research and
part of the 40's
publications by
Lazarsfeld and CBS's Frank
Stanton |
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The People Look at
Radio... Again
Paul Lazarsfield analyzes
another study of radio
listening two years after the
first one. |
ARB
Ratings Report
San Francisco ratings as
sample of early 70's ratings
report |
Nielsen Seattle TV
Example of 1970's TV ratings |
Nielsen TV Questions
Brochure with answers to
common questions about TV
ratings. |
Arbitron Programmers
Guide
How to use ratings |
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Nielsen Television
An explanation of TV ratings
for the layman. |
Radio and the
Printed Page
Paul Lazersfeld's book on evaluation of the radio
medium vs. print media
1940 |
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